Paid Media Manager Specializing in Facebook Ads OR Google Ads

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Written by AI from the job title and company, not by Halstead Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

Halstead Media is seeking a detail-oriented and results-driven Paid Media Manager specializing in Facebook Ads or Google Ads. The successful candidate will be responsible for developing, implementing, and optimizing paid media campaigns that drive brand growth and engagement. This role requires a deep understanding of digital marketing dynamics, exceptional analytical skills, and creativity, ensuring that each campaign not only meets but exceeds performance metrics. The Paid Media Manager will work closely with cross-functional teams to align marketing strategies and optimize budget allocation effectively.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies across Facebook Ads or Google Ads.
• Conduct thorough keyword research and audience targeting to maximize campaign effectiveness.
• Monitor and analyze campaign performance metrics, providing actionable insights for continuous improvement.
• Optimize ad creatives and landing pages to enhance user engagement and conversion rates.
• Collaborate with the content team to ensure alignment of messaging and branding across all paid channels.
• Prepare and present performance reports to stakeholders, demonstrating campaign ROI and key insights.
• Stay updated with industry trends and platform updates to leverage new opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience managing paid media campaigns, specifically on Facebook Ads or Google Ads.
• Strong analytical skills with experience using data analytics tools (e.g., Google Analytics, Excel).
• Proficient understanding of digital marketing concepts including SEO, PPC, and conversion optimization.
• Certification in Google Ads or Facebook Blueprint is highly desirable.
• Excellent communication and interpersonal skills, with the ability to work well in a team environment.

Technologies & Tools

The Paid Media Manager will utilize a range of technologies and tools to execute and analyze campaigns effectively. This includes Google Ads Manager, Facebook Ads Manager, Google Analytics, SEMrush, and other digital marketing optimization tools. Familiarity with project management software like Asana or Trello may also be beneficial for tracking project workflow and team collaboration.

Ideal Candidates

Ideal candidates for the Paid Media Manager position at Halstead Media will possess a proactive mindset, exceptional problem-solving abilities, and a commitment to achieving measurable results. A successful candidate will be adaptable to a fast-paced environment, eager to embrace challenges, and willing to continually learn and evolve within the digital marketing landscape. Strong interpersonal skills and a collaborative spirit will greatly enhance the effectiveness of the manager within cross-functional teams, promoting overall success and growth within the organization.