Paid Media Manager Specializing in Facebook Ads OR Google Ads

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Written by AI from the job title and company, not by Halstead Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Halstead Media will take the lead in developing, executing, and optimizing paid media campaigns, specifically focusing on Facebook Ads and/or Google Ads. This role involves strategic planning, analysis, and execution to enhance brand visibility and drive targeted traffic. The ideal candidate will collaborate with cross-functional teams to align paid media strategies with overall marketing objectives, ensuring a measurable impact on business growth and ROI.

Job Responsibilities

• Develop and implement effective paid media strategies for Facebook Ads and/or Google Ads.
• Monitor, analyze, and report on campaign performance, leveraging metrics to inform future actions.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to guide advertising efforts.
• Create engaging ad copy and visuals that resonate with target audiences and optimize for higher engagement.
• Manage budgets and ensure campaigns are delivered within allocated resources, optimizing spend for maximum ROI.
• Collaborate with content creators and designers to produce high-quality advertising material.
• Stay updated with the latest industry trends and platform updates to continuously improve campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3 years of experience in managing paid media campaigns on Facebook Ads and/or Google Ads.
• Proficiency in advertising and analytics tools, including Google Analytics, Google Ads, and Facebook Ads Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and ability to work collaboratively in a team setting.
• Knowledge of SEO principles and how they integrate with paid media efforts is a plus.

Technologies & Tools

The Paid Media Manager will utilize a combination of advanced technologies and software tools to drive campaign success. Key platforms include Google Ads, Facebook Ads Manager, Google Analytics, and various SEM and social media management tools that enhance tracking, optimization, and reporting capabilities. Familiarity with marketing automation platforms and CRM software is also beneficial.

Ideal Candidates

The ideal candidates for this role will possess a strong passion for digital marketing and a results-oriented mindset. They will be characterized by their ability to adapt to changes rapidly, thrive in a fast-paced environment, and demonstrate strong problem-solving skills. Excellent organizational skills and attention to detail are vital, alongside a proactive attitude toward learning and implementing new strategies. Candidates should also embody a collaborative spirit, willing to work effectively with different teams within the agency.