Paid Media Manager Specializing in Facebook Ads OR Google Ads - - Remote | WFH

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Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager specializing in Facebook Ads or Google Ads at Get It Recruit is responsible for developing, executing, and optimizing digital advertising campaigns that drive measurable results for our clients. This role requires a strategic thinker who is adept at analyzing data, managing budgets, and utilizing various platforms to maximize return on investment. You will collaborate with cross-functional teams to enhance brand awareness and generate leads, ensuring alignment with overall marketing strategies.

Job Responsibilities

• Design, implement, and manage paid advertising campaigns on Facebook Ads or Google Ads to achieve KPI targets.
• Conduct thorough keyword research and audience targeting to optimize ad performance and reach.
• Monitor campaign performance metrics, producing regular reports to assess effectiveness and make data-driven decisions.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Manage budgets effectively, ensuring optimal spend and maximizing ROI across campaigns.
• Stay updated with industry trends and best practices in digital marketing to maintain competitive advantages.
• A/B test various campaigns, ads, and audience segments to refine strategies continuously.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media management, specifically with Facebook Ads or Google Ads.
• Demonstrated proficiency in using data analytics tools and performance metrics.
• Strong understanding of digital marketing principles and online customer acquisition strategies.
• Experience with A/B testing and optimization techniques.
• Excellent communication skills, both written and verbal, with the ability to translate complex data into clear insights.
• Detail-oriented with a passion for maximizing advertising effectiveness.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools including, but not limited to, Facebook Ads Manager, Google Ads Platform, Google Analytics, marketing automation software, and various social media management tools. Familiarity with Excel and data visualization platforms will also be essential for effective reporting and analysis.

Ideal Candidates

The ideal candidates for this position will possess a blend of analytical skills and creativity, allowing them to craft compelling advertising strategies while interpreting data effectively. They are self-motivated, detail-oriented individuals with a strong sense of initiative and the ability to thrive in a fast-paced, remote working environment. Strong teamwork skills and the ability to adapt to evolving marketing landscape are also key characteristics that will contribute to success in this role.