Paid Media Manager/Senior Paid Media Strategist

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Job Overview

The Paid Media Manager/Senior Paid Media Strategist at Property Leads will be responsible for developing, executing, and managing comprehensive digital advertising strategies across multiple platforms to enhance brand visibility and drive lead generation. The ideal candidate will leverage data-driven insights to optimize campaigns, improve return on investment (ROI), and align paid media strategies with overarching business objectives. This role requires exceptional analytical skills, creativity, and the ability to collaborate across teams to support the overall marketing strategy.

Job Responsibilities

• Develop and implement effective paid media strategies across platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
• Monitor and analyze campaign performance, providing regular reporting and insights to optimize efforts.
• Conduct A/B testing and other analyses to hone advertising messaging and creative elements.
• Manage budgets and allocate spending effectively across channels to maximize ROI.
• Stay current with industry trends and competitor landscapes to inform strategy adaptations.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Oversee account management, including keyword research, bid management, and audience targeting.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 4-6 years of experience in paid media management or digital marketing.
• Proven expertise in managing PPC campaigns, particularly within Google Ads and social media platforms.
• Strong analytical skills, with an ability to interpret data and develop actionable insights.
• Familiarity with digital marketing tools and software such as Google Analytics, SEMrush, and AdEspresso.
• Excellent communication, project management, and organizational skills.
• Certification in Google Ads or other relevant industry credentials is a plus.

Technologies & Tools

The Paid Media Manager/Senior Paid Media Strategist will utilize various technologies and tools to facilitate campaign execution and analysis. Key software includes Google Ads for campaign management, Google Analytics for performance tracking, as well as tools like SEMrush for keyword research and competitive analysis. Additionally, familiarity with marketing automation platforms will enhance the capability to integrate paid media strategies with broader marketing efforts.

Ideal Candidates

The ideal candidates for this position will exhibit strong strategic thinking and problem-solving abilities, coupled with a results-oriented mindset. They should possess excellent interpersonal skills to collaborate effectively within a team and meet cross-functional objectives. Creativity and a knack for innovation are crucial, as is an eagerness to stay abreast of emerging paid media trends and technologies. A proactive approach and the ability to thrive in a fast-paced environment will also greatly benefit those seeking this role at Property Leads.