Paid Media Senior Manager

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Single Grain | Start Growing is seeking a highly qualified Paid Media Senior Manager to spearhead our digital advertising efforts across multiple platforms. The ideal candidate will be responsible for developing, implementing, and optimizing paid media strategy that enhances our brand visibility and drives customer acquisition. This role requires a strategic thinker with exceptional analytical skills, capable of managing a team, and balancing the needs of clients with creativity and data-driven decision-making.

Job Responsibilities

• Develop and oversee the execution of comprehensive paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct in-depth analysis of campaign performance, and identify opportunities for optimization to improve return on investment (ROI).
• Collaborate with internal teams including content, design, and analytics to ensure alignment of marketing goals.
• Manage and mentor a team of paid media specialists while fostering a collaborative and innovative work environment.
• Stay abreast of industry trends and emerging platforms, incorporating new strategies and technologies into campaigns as needed.
• Prepare detailed reports showing key performance indicators (KPIs) and present findings to clients and stakeholders in a clear and compelling manner.
• Work closely with clients to understand their business objectives and provide strategic guidance on paid media investments.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in managing paid media campaigns.
• Proficient in using analytical tools such as Google Analytics, SEMrush, and other PPC platforms.
• Strong understanding of digital marketing channels, metrics, and measurement.
• Exceptional analytical skills with the ability to derive insights from data and a strong grasp of Excel.
• Proven leadership experience with a track record of managing and developing teams.
• Excellent communication skills, both verbal and written, with an ability to build rapport with clients and colleagues.

Technologies & Tools

The Paid Media Senior Manager will utilize a variety of technologies and tools to enhance campaign performance and reporting. This includes, but is not limited to, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, SEMrush, and various marketing automation platforms. Familiarity with A/B testing tools and bid management software will also be essential for optimizing campaign results.

Ideal Candidates

The ideal candidate for the Paid Media Senior Manager position at Single Grain | Start Growing is someone who possesses a blend of creativity and analytical skills. They should be a proactive problem solver, comfortable in a fast-paced environment, and capable of thinking strategically to drive client success. Strong leadership qualities, a collaborative spirit, and an unwavering commitment to excellence are paramount. The candidate should be passionate about the digital marketing landscape and continuously seek to improve their knowledge and skill set.