Paid Search & Social Manager - Remote | WFH

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Job Overview

The Paid Search & Social Manager at Get It - Marketing will be responsible for driving strategic growth and maximizing ROI through the management of paid search and social media advertising campaigns. This role requires a comprehensive understanding of digital marketing strategies, performance analysis, and campaign optimization to achieve business objectives. As a key member of the marketing team, the ideal candidate will collaborate closely with cross-functional teams to ensure the effective execution and scaling of campaigns, staying ahead of industry trends and implementing best practices.

Job Responsibilities

• Develop, implement, and optimize paid search and social media advertising campaigns across various platforms including Google Ads and Facebook Ads.
• Monitor and analyze campaign performance, providing regular insights and recommendations for improvement.
• Conduct keyword research and ad copy testing to improve click-through rates and conversion metrics.
• Manage budgets and ensure effective allocation of advertising spend to maximize ROI.
• Collaborate with creative teams to develop compelling and effective ad creatives.
• Utilize analytics tools to track performance and generate actionable insights regarding audience behavior.
• Stay current with industry trends and competitor strategies to maintain a competitive edge and drive innovative solutions.
• Provide regular performance reports to stakeholders, translating data into clear, actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in managing paid search and social media campaigns with a strong track record of delivering results.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics.
• In-depth knowledge of PPC platforms including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
• Excellent communication skills, both verbal and written.
• Ability to work independently and as part of a team in a fast-paced, remote environment.
• Certifications in Google Ads and Facebook Blueprint are highly desirable.

Technologies & Tools

The Paid Search & Social Manager will utilize various technologies and tools to execute their responsibilities effectively. Proficient use of Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and reporting software such as Tableau will be essential. Familiarity with CRM systems and A/B testing tools will also enhance campaign optimization and audience targeting strategies.

Ideal Candidates

The ideal candidate for the Paid Search & Social Manager role will be a highly motivated individual with a passion for digital marketing and data-driven decision making. They should possess a creative mindset and an analytical approach to problem-solving, thriving in a dynamic environment. Strong organizational skills, attention to detail, and the ability to communicate complex ideas clearly are essential qualities. A proactive, results-oriented attitude and the ability to adapt to evolving market trends will ensure success in this position.