Paid Search Sr/Marketing Manager

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Written by AI from the job title and company, not by Rocket Lawyer, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Search Sr/Marketing Manager at Rocket Lawyer will be responsible for designing and executing comprehensive paid search strategies to drive customer acquisition and revenue growth. This role requires a strategic thinker with a deep understanding of PPC campaigns, strong analytical skills, and the ability to collaborate effectively across teams. The individual will manage budgets, optimize campaigns based on performance metrics, and lead a talented team to achieve our marketing objectives.

Job Responsibilities

• Develop and implement effective PPC strategies to increase brand visibility and achieve growth targets.
• Manage, optimize, and scale paid search campaigns across various platforms, including Google Ads and Bing Ads.
• Analyze campaign performance and provide actionable insights to enhance overall marketing strategy.
• Collaborate with cross-functional teams, including creative, SEO, and analytics, to drive cohesive marketing efforts.
• Oversee budgeting and ensure effective allocation of resources to maximize ROI.
• Conduct competitive analysis and market research to inform strategic decision-making.
• Stay updated on industry trends, emerging technologies, and best practices in paid search marketing.
• Lead and mentor a team of search marketing specialists, fostering a culture of continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in paid search marketing, preferably in a managerial role.
• Proven track record of managing large budgets and achieving significant ROI on PPC campaigns.
• Strong analytical skills with proficiency in data analysis tools and reporting platforms.
• Experience with A/B testing and data-driven decision making.
• Expertise in Google Ads, Bing Ads, and associated analytics tools.
• Exceptional communication and leadership abilities.
• Knowledge of SEO principles and their impact on paid search performance is a plus.

Technologies & Tools

The Paid Search Sr/Marketing Manager will utilize various technologies and tools to execute their duties effectively, including Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel for advanced data analysis. Familiarity with marketing automation platforms and CRM systems will also be beneficial for seamless integration of marketing efforts and performance tracking.

Ideal Candidates

Ideal candidates for the Paid Search Sr/Marketing Manager position will possess a blend of strategic vision and hands-on expertise in paid search marketing. They should be proactive, analytical, and capable of navigating fast-paced environments while maintaining a focus on results. Strong leadership qualities, along with the ability to inspire and guide a team, are essential to fostering a dynamic work culture. A passion for innovation and a commitment to continuous improvement in marketing practices will set the perfect candidate apart from the rest.