Paid Social and Display Marketing Manager

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Written by AI from the job title and company, not by The Sage Group, so some details may not match this job. The employer's own page has the real description.

Overview

The Sage Group is seeking an experienced Paid Social and Display Marketing Manager to join our dynamic marketing team. This role encompasses the strategic planning, execution, and optimization of paid social media and display advertising campaigns across multiple platforms. The ideal candidate will utilize data-driven methodologies to enhance brand visibility, drive customer engagement, and achieve business objectives. The successful candidate will work closely with cross-functional teams to maximize campaign performance and ensure all digital marketing efforts align with our overall marketing strategy.

Job Responsibilities

• Develop and execute comprehensive paid social media and display marketing strategies to enhance brand recognition and drive conversion.
• Manage the day-to-day operations of paid social and display campaigns, including budget allocation, ad creation, and audience targeting.
• Analyse campaign performance metrics and prepare detailed reports to identify trends, insights, and areas for improvement.
• Collaborate with content and creative teams to design compelling ads that resonate with target audiences.
• Monitor industry trends and competitors' activities to ensure proactive adjustments and innovations in marketing practices.
• Oversee A/B testing methodologies to improve campaign efficacy and ROI.
• Work closely with data analysts to utilize audience segmentation and customer insights effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in paid social and display marketing.
• Proven track record of managing successful marketing campaigns with measurable results.
• Extensive knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, organizational, and project management skills.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Technologies & Tools

The Paid Social and Display Marketing Manager will utilize a variety of technologies and tools to implement advertising strategies effectively. This includes utilizing platforms such as Facebook Ads, Instagram Ads, Google Ads, and programmatic advertising platforms. Familiarity with marketing automation tools like HubSpot or Marketo, as well as analytics tools including Google Analytics and social media management platforms, will be essential in streamlining efforts and enhancing campaign performance.

Ideal Candidates

The ideal candidates for the Paid Social and Display Marketing Manager position exhibit a passion for innovative marketing strategies and possess strong analytical capabilities. They are results-oriented, detail-focused, and thrive in a fast-paced environment. Furthermore, they demonstrate excellent interpersonal skills, enabling them to collaborate effectively with diverse teams and influence project outcomes. Candidates should be proactive, adaptable, and continuously seeking opportunities for professional growth and learning.