Paid Social Associate Manager

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Written by AI from the job title and company, not by Wpromote, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Associate Manager at Wpromote will be responsible for developing and executing innovative paid social strategies tailored to meet client goals. This dynamic role involves managing client relationships, analyzing performance data, and collaborating with a team of digital marketing professionals to optimize campaign performance across various social media platforms. The candidate will play a critical role in the growth and success of client advertising efforts through creative and data-driven decision-making.

Job Responsibilities

• Develop, execute, and optimize paid social media campaigns across various platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance data to identify opportunities for optimization and improvement.
• Collaborate with clients to understand their objectives and tailor strategies to meet their unique needs.
• Manage budget allocation and pacing for different campaigns, ensuring effective spend and ROI analysis.
• Lead a team of account coordinators and interns, providing mentorship and guidance as needed.
• Prepare and deliver performance reports and insights to clients and internal stakeholders.
• Stay up-to-date with the latest trends and changes in the social media landscape to inform strategic decisions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in paid social media marketing, preferably in an agency setting.
• Strong knowledge of social media platforms, their advertising capabilities, and audience targeting options.
• Proficient in using digital marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.).
• Excellent analytical skills with the ability to interpret data and convert insights into actionable strategies.
• Exceptional communication skills, both verbal and written, with a strong client-facing presence.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Paid Social Associate Manager will utilize a variety of technologies and tools, including social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager, analytics tools like Google Analytics, and project management software. Familiarity with bid management tools and social listening platforms will also be beneficial in enabling effective campaign management and performance analysis.

Ideal Candidates

The ideal candidate for the Paid Social Associate Manager position is a proactive, detail-oriented individual with a passion for social media marketing. They possess excellent problem-solving abilities and thrive in a fast-paced environment. A strong capacity to work collaboratively within a team while also displaying independence in decision-making is essential. They should have a creative mindset combined with analytical rigor, allowing them to develop compelling campaigns backed by data-driven insights, making them a perfect fit for Wpromote's growth-oriented culture.