Paid Social & Display Marketing Manager

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Written by AI from the job title and company, not by Compunnel Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Social & Display Marketing Manager at Compunnel Inc. will be responsible for the strategic planning, execution, and optimization of paid social media and display advertising campaigns. This role requires collaboration with cross-functional teams to enhance brand visibility, generate leads, and drive conversions through data-driven marketing strategies. The ideal candidate will leverage analytics and market trends to make informed decisions while managing budgets effectively to maximize return on investment (ROI).

Job Responsibilities

• Develop and implement comprehensive paid social media and display advertising strategies.
• Manage and optimize campaigns across various platforms, including Facebook, Instagram, LinkedIn, Google Display Network, and others.
• Analyze campaign performance metrics and leverage insights to refine targeting and messaging.
• Prepare regular reporting to showcase performance, budget utilization, and ROI analysis.
• Collaborate with creative teams to design engaging ad creatives and landing pages.
• Stay up-to-date with industry trends, platform updates, and emerging technologies.
• Manage budgets, forecast expenses, and ensure effective allocation of resources.
• Conduct A/B testing and other experimentation strategies to enhance campaign performance.
• Build and maintain relationships with external partners and agencies.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of experience in paid social and display marketing.
• Proficiency in digital marketing tools such as Facebook Ads Manager, Google Ads, and analytics software like Google Analytics.
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent communication and interpersonal skills.
• Experience in budget management and financial forecasting.
• Familiarity with marketing automation and CRM tools is a plus.
• Certifications in Google Ads or Facebook Blueprint are preferred.

Technologies & Tools

This position will require proficiency in various technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Ads, various analytics and reporting tools such as Google Analytics, as well as creative design software like Adobe Creative Suite. Familiarity with marketing automation platforms and website management tools will also be beneficial.

Ideal Candidates

The ideal candidates are creative problem solvers with a passion for digital marketing and the ability to adapt to dynamic environments. They exhibit strong analytical capabilities, attention to detail, and are motivated by results. Successful candidates will demonstrate excellent organizational skills and the ability to manage multiple projects simultaneously. Furthermore, they should be team-oriented and possess a collaborative mindset, continuously seeking innovative ways to achieve marketing objectives.