Paid Social Manager

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Written by AI from the job title and company, not by Attentive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager at Attentive will lead our paid social advertising strategy, overseeing campaign development, execution, and performance analysis across various platforms. This role requires a combination of analytical skills, strategic thinking, and creative problem-solving to maximize ROI and elevate brand visibility. The successful candidate will collaborate with cross-functional teams to ensure alignment with broader marketing goals and will be responsible for staying ahead of industry trends to effectively optimize campaigns and drive results.

Job Responsibilities

• Develop and implement paid social media strategies to achieve marketing objectives.
• Manage and optimize campaigns across various social platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct thorough analysis of campaign performance using KPIs and analytics tools to inform future strategies.
• Collaborate with creative teams to produce engaging ad creatives that resonate with target audiences.
• Monitor industry trends and competitor activity to leverage best practices and innovations.
• Establish and manage budgets for paid social initiatives, ensuring efficient allocation of resources.
• Prepare regular performance reports and presentations for stakeholders.
• Ensure all campaigns are compliant with advertising policies and best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience managing paid social media campaigns.
• Proven success in driving measurable results and an in-depth understanding of social media advertising platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively with internal teams.
• Familiarity with analytics tools such as Google Analytics, Facebook Ads Manager, and similar platforms.
• Creative mindset with an eye for detail and campaign optimization.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools, including but not limited to Facebook Ads Manager, Google Ads, Instagram Ads, LinkedIn Ads, and various analytics platforms such as Google Analytics and HubSpot. Familiarity with social media management tools such as Hootsuite or Sprout Social is advantageous. The role may also require use of project management software like Asana or Trello for campaign tracking and collaboration.

Ideal Candidates

Ideal candidates for this position are driven, analytical, and creative thinkers who possess a deep understanding of social media marketing. They are proactive in staying informed about the latest trends and developments in digital advertising. Strong problem-solving skills, attention to detail, and the ability to work effectively under pressure are essential qualities. A successful Paid Social Manager also thrives in a collaborative environment and is passionate about leveraging social media as a powerful marketing tool.