Paid Social Manager - B2B Lead Gen (Agency)

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Written by AI from the job title and company, not by Matter Made, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager - B2B Lead Gen at Matter Made plays a crucial role in strategizing, executing, and optimizing paid social campaigns tailored for lead generation within the B2B sector. This multifaceted position requires a strong blend of analytical skills, creativity, and market insight to drive targeted audiences to conversion and manage effective spend strategies. The Paid Social Manager will collaborate closely with various teams, ensuring alignment with overall marketing objectives and maintaining strong communication with clients to achieve mutually beneficial goals.

Job Responsibilities

• Develop and implement comprehensive paid social strategies aimed at generating B2B leads.
• Manage daily campaign performance, including monitoring analyses and optimizing ad sets to maximize ROI.
• Conduct deep-dive analyses on campaign metrics to derive actionable insights and report outcomes to clients and internal stakeholders.
• Collaborate with creative teams to develop engaging ad copy and visual assets that resonate with target audiences.
• Maintain current knowledge of industry trends, platforms, and algorithm changes impacting paid social advertising.
• Schedule and oversee media plans to ensure budgets are optimized and utilized efficiently.
• Engage in A/B testing to continuously iterate and improve campaign efficiency and effectiveness.
• Act as the primary point of contact for client communications on campaign progress and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 3 years of experience in paid social media, specifically in B2B lead generation.
• Proficiency in social media advertising platforms, including but not limited to Facebook Ads, LinkedIn Ads, and Instagram Ads.
• Strong analytical skills, with the ability to interpret data and generate insights to drive decisions.
• Excellent communication and presentation skills, with the ability to convey information clearly to clients.
• Proven track record of managing budgets and achieving target KPIs.
• Familiarity with marketing automation tools and CRM systems to facilitate lead tracking and nurturing.

Technologies & Tools

This position requires proficiency in various technologies and tools, including social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager), analytics tools such as Google Analytics, social media management software, and CRM systems. Familiarity with marketing automation platforms is also helpful to streamline lead generation processes and enhance campaign targeting.

Ideal Candidates

The ideal candidates for the Paid Social Manager position will exhibit a proactive and detail-oriented mindset, rich in creativity and strategic thinking. They should have a strong desire to achieve results and a passion for driving successful digital marketing campaigns. Candidates should be adaptable and responsive to the fast-paced nature of agency work, with excellent problem-solving abilities and a focus on client satisfaction. A collaborative spirit and the ability to work effectively in cross-functional teams will further enhance their candidacy.