Paid Social Manager | Biossance

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Written by AI from the job title and company, not by THG, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager at Biossance, a brand under THG, will play a pivotal role in driving the strategic execution of paid social media campaigns. This position is essential for optimizing our social paid advertising initiatives to enhance brand awareness, engagement, and revenue growth. The ideal candidate will leverage data-driven insights to develop compelling ad creative, manage budgets, and ensure campaign success across various social media platforms while collaborating closely with cross-functional teams to align on overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to meet brand and sales goals.
• Monitor, analyze, and report on campaign performance metrics, adjusting strategies as needed to optimize results.
• Collaborate with the creative team to produce effective ad copy and visuals tailored to target audiences.
• Manage and allocate budgets across multiple campaigns to maximize return on ad spend (ROAS).
• Stay informed about industry trends, best practices, and platform updates to leverage new features and techniques.
• Conduct audience research to inform targeting strategies and improve campaign effectiveness.
• Work with analytics tools to evaluate campaign performance and extract actionable insights for future campaigns.
• Coordinate with other marketing teams to ensure cohesive messaging and leverage cross-channel marketing opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 3 years of experience in paid social media management, preferably within the beauty or consumer goods sectors.
• Proven experience managing successful social media advertising campaigns across platforms such as Facebook, Instagram, and Pinterest.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Familiarity with social media advertising tools, such as Facebook Business Manager, Ads Manager, and other analytics platforms.
• Ability to work efficiently in a fast-paced, team-oriented environment.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools to enhance campaign management and data analysis. This includes, but is not limited to, Facebook Business Manager for ad management, Google Analytics for traffic analysis, Excel for reporting, and various social media management tools to schedule posts and track engagement. Familiarity with BI tools may be advantageous for deeper behavioral and sales insights.

Ideal Candidates

The ideal candidate for the Paid Social Manager role at Biossance will possess a blend of creativity and analytical thinking. They will thrive in a collaborative environment, demonstrating strong problem-solving skills and adaptability in changing markets. A passion for beauty and sustainability, along with a growth mindset and a proactive nature, will contribute to their success in optimizing campaigns and driving impactful results for the brand.