Paid Social Manager | Biossance

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Written by AI from the job title and company, not by THG Fluently, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Paid Social Manager for Biossance at THG Fluently will oversee and execute innovative paid social media strategies to elevate brand visibility and drive e-commerce sales. This role requires a detail-oriented professional who will manage multi-channel campaigns, analyze performance metrics, and optimize advertising strategies to ensure effective reach and engagement with targeted demographics. By leveraging advanced analytics and industry trends, the Paid Social Manager will contribute significantly to the overall marketing strategy and business goals of the Biossance line, ensuring a seamless brand experience across all digital platforms.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies aligned with business objectives.
• Manage day-to-day operations of paid social campaigns across platforms such as Facebook, Instagram, and TikTok.
• Analyze and optimize ad performance through A/B testing and data-driven insights to maximize ROI.
• Collaborate with creative teams to produce engaging ad content that resonates with target audiences.
• Monitor industry trends, competitive landscape, and coming changes in social media algorithms to adjust strategies proactively.
• Prepare performance reports and present findings to stakeholders on a regular basis.
• Work cross-functionally with marketing, sales, and customer service teams to create a cohesive brand narrative.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in paid social media management.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads Manager).
• Strong analytical skills, with a proven track record of using data to drive results.
• Excellent communication skills, both verbal and written.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with creative development and a keen eye for design aesthetics in ads.

Technologies & Tools

The Paid Social Manager will utilize a range of digital marketing tools and technologies to execute and analyze campaigns effectively. Key tools include social media advertising platforms such as Facebook Ads Manager and TikTok Ads Manager, analytics tools like Google Analytics, report visualization software, and project management tools to coordinate workflow and communication with team members.

Ideal Candidates

Ideal candidates for the Paid Social Manager position are proactive, data-driven individuals with a passion for digital marketing. They possess strong analytical capabilities to interpret performance data meaningfully and excel in a collaborative team environment. A creative mindset paired with an innate understanding of audience engagement strategies will enhance their ability to innovate in campaign development. Furthermore, they are adaptable to changing market dynamics and equipped to prioritize and execute projects under tight timelines.