Paid Social Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GreaterThan, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Paid Social Manager at GreaterThan is responsible for developing, implementing, and managing our paid social media strategies across various platforms to drive brand awareness, engagement, and conversion. The candidate will work closely with the marketing team to create optimized campaigns that align with business objectives and maximize ROI. This role involves analyzing campaign performance data, utilizing insights to inform decisions, and staying updated on industry trends to ensure our strategies remain competitive and effective.

Job Responsibilities

• Develop and execute paid social media campaigns to achieve marketing goals and objectives.
• Monitor, analyze, and optimize campaign performance across multiple platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Manage budgets, ensuring efficient allocation and maximization of spend across campaigns.
• Collaborate with the content team to ensure branding consistency and message alignment.
• Conduct A/B testing and use data analysis to refine strategies and improve performance.
• Prepare regular reports on campaign performance, providing actionable insights to the team.
• Stay current with social media trends and updates, integrating new tactics into existing strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in paid social media marketing.
• Proficiency in social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with a data-driven mindset and experience in performance analysis.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced team environment.
• Familiarity with budgeting and bid management strategies.

Technologies & Tools

The Paid Social Manager will primarily utilize a range of technologies and tools including social media advertising platforms (Facebook Ads, Instagram Ads, LinkedIn Ads), analytics tools (Google Analytics, Facebook Insights), and project management software (Trello, Asana) to streamline workflows and effectively monitor campaign performance.

Ideal Candidates

Ideal candidates for the Paid Social Manager position are those who possess a strong passion for digital marketing and an analytical mindset. They should have a strategic approach to problem-solving, demonstrating initiative and creativity in campaign development. Excellent organizational skills and the ability to adapt to changing market conditions are also vital. A collaborative spirit and the desire to work in a team-oriented environment will further enhance their suitability for this role at GreaterThan.