Paid Social Manager – Hello Earth | B Corp

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by ADLIB Recruitment | B Corp™, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Social Manager at Hello Earth is responsible for developing, executing, and optimizing social media advertising strategies to effectively promote the company’s mission and enhance overall brand awareness. This role will involve collaborating with cross-functional teams to ensure consistency in messaging while leveraging data-driven insights to drive engagement and conversions. The ideal candidate will have experience managing paid social campaigns across various platforms, ensuring that all activities align with the organization's sustainability goals as a certified B Corporation.

Job Responsibilities

• Design, implement, and manage comprehensive paid social media campaigns across relevant platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance metrics and provide actionable insights to optimize future strategies.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience.
• Conduct market research to identify trends and opportunities for new campaign initiatives.
• Manage budget allocation and bidding strategies to maximize the return on investment (ROI).
• Monitor industry trends and competitor activities to maintain a competitive edge in advertising strategies.
• Provide regular reports and presentations on campaign performance to stakeholders.
• Ensure compliance with platform policies and maintain brand integrity across all paid campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• A minimum of 3 years of experience in managing paid social media campaigns.
• Strong analytical skills and experience with social media advertising tools such as Facebook Ads Manager and Google Analytics.
• Proficiency in social media management and scheduling tools, preferably Hootsuite or Buffer.
• Excellent written and verbal communication skills with the ability to create engaging content.
• Experience working within a B Corporation or understanding of sustainability practices is a plus.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools to execute and measure their campaigns effectively. Key tools include Facebook Ads Manager for ad creation and management, Google Analytics for performance tracking, and social media scheduling tools like Hootsuite or Buffer. Familiarity with reporting software such as Tableau or similar tools for data visualization may also be beneficial.

Ideal Candidates

The ideal candidate for the Paid Social Manager position is someone who possesses a strong passion for social media marketing and a commitment to sustainability. They should be highly organized, detail-oriented, and able to manage multiple projects simultaneously. A successful candidate will have an analytical mindset, capable of interpreting data to inform marketing strategies. Additionally, strong collaboration and communication skills are essential for working effectively across departments and contributing to a culture of teamwork and innovation.