Paid Social Manager

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Written by AI from the job title and company, not by Obviously, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager at Obviously will be responsible for developing, executing, and optimizing social media advertising strategies to drive engagement, conversions, and overall brand awareness. This role involves collaborating with cross-functional teams to deliver targeted campaigns, manage budgets, analyze performance metrics, and use data-driven insights to inform future strategies. The ideal candidate will demonstrate a strong understanding of various social media platforms, innovative advertising techniques, and a commitment to achieving outstanding results within a fast-paced environment.

Job Responsibilities

• Develop, implement, and manage paid social media campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance metrics to optimize strategies and ensure maximum return on ad spend (ROAS).
• Collaborate with the creative team to design engaging ad content that aligns with brand messaging and marketing objectives.
• Conduct audience research to refine targeting strategies and improve audience engagement.
• Monitor budget allocations and ad bids while ensuring effective cost management across campaigns.
• Stay up-to-date with industry trends, platform updates, and competitive landscape to identify new opportunities.
• Prepare and present regular performance reports with actionable insights and recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid social media management or digital marketing.
• Proficiency in social media advertising platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads.
• Strong analytical skills with the ability to interpret data and develop actionable strategies.
• Excellent communication and collaboration skills, both written and verbal.
• Experience with A/B testing and data-driven decision-making.
• Highly organized with the ability to manage multiple projects and deadlines effectively.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools to enhance campaign performance and efficiency. Key tools include social media advertising platforms (such as Facebook Ads Manager and LinkedIn Campaign Manager), analytics software (Google Analytics, Facebook Insights), and project management tools (Trello, Asana). Familiarity with CRM systems and marketing automation platforms is also beneficial, enabling better customer relationship management and streamlined campaign execution.

Ideal Candidates

Ideal candidates for the Paid Social Manager position will possess a blend of creative and analytical qualities, demonstrating a strong passion for social media marketing and staying attuned to industry trends. They will be detail-oriented, proactive problem solvers who thrive in a dynamic environment. A strong collaborative mindset, coupled with an ability to work independently and make data-driven decisions, will greatly contribute to their success in driving impactful social media campaigns for Obviously.