Paid Social Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Omnitail, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager at Omnitail will be responsible for designing, implementing, and optimizing the paid social media advertising strategy across various platforms. This role involves collaborative engagement with the marketing team to drive brand awareness, increase customer acquisition, and enhance overall online presence through data-driven campaigns. The ideal candidate will leverage their expertise in social media marketing to innovate and deploy effective strategies, maximize return on investment, and resolve challenges in the dynamic digital landscape.

Job Responsibilities

• Develop, execute, and manage paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Conduct audience research and segmentation to target specific demographics effectively.
• Analyze campaign performance metrics and generate insights for continuous improvement.
• Collaborate with creative teams to design compelling ad creatives that resonate with audiences.
• Manage daily budgets and optimize campaign spend to achieve desired business outcomes.
• Stay updated on industry trends and platform updates to inform strategy adjustments.
• Conduct A/B testing for ad copy, visuals, and targeting parameters to maximize engagement.
• Report on KPIs and provide strategic recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in paid social media management or digital marketing.
• Proficiency in social media advertising platforms, including Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with experience utilizing analytics tools to measure campaign performance.
• Exceptional verbal and written communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Experience with retargeting and pixel tracking is a plus.

Technologies & Tools

The Paid Social Manager will utilize various technologies and tools, including social media advertising platforms like Facebook Ads Manager and Google Ads, analytics tools such as Google Analytics and social media analytics software, as well as project management and collaboration tools like Trello or Asana to enhance workflow efficiency. Familiarity with customer relationship management (CRM) systems and data visualization tools will also be beneficial in this role.

Ideal Candidates

The ideal candidate for the Paid Social Manager position should possess a blend of creativity and analytical skills that enable them to craft innovative social media campaigns and interpret complex data effectively. They should be detail-oriented, adaptable, and proactive in finding solutions to challenges. A passion for social media trends and a keen understanding of the digital landscape will also enhance their ability to drive engagement and success in the role effectively. Strong interpersonal skills and the ability to work collaboratively in a team environment are essential for success in this position.