Paid Social Manager (Remote or NYC-Based)

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Written by AI from the job title and company, not by Dignotion, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Social Manager at Dignotion will be responsible for strategizing, executing, and optimizing paid social media campaigns across various platforms. This role involves analyzing campaign performance metrics to drive actionable insights and continuously improve return on investment. The ideal candidate will collaborate closely with cross-functional teams to align marketing strategies with business objectives and enhance brand visibility across digital landscapes. This position can be fulfilled remotely or based in our New York City office.

Job Responsibilities

• Develop, execute, and manage comprehensive paid social media campaigns across platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Analyze and report on campaign performance metrics, providing insights and recommendations to optimize ongoing and future initiatives.
• Collaborate with creative teams to produce compelling ad content that aligns with brand messaging and marketing goals.
• Manage budget allocation and bidding strategies to maximize return on ad spend.
• Conduct market research to identify trends and audience behaviors, ensuring campaigns are data-driven and targeted effectively.
• Monitor social media trends and emerging platforms to identify opportunities for growth and innovation within campaigns.
• Act as a liaison between the analytics and marketing teams to ensure alignment on goals and measurement of success.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in paid social media management, preferably within an agency or fast-paced environment.
• Proven track record of creating and optimizing successful paid social campaigns.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proficiency in advertising tools and platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Excellent communication skills, both written and verbal, with the ability to present complex ideas clearly and concisely.
• Familiarity with A/B testing methodologies and performance-driven campaign strategies.

Technologies & Tools

The Paid Social Manager will utilize a suite of digital marketing tools and analytics software including, but not limited to, Facebook Ads Manager, Google Analytics, Hootsuite, and social media management tools. Familiarity with customer relationship management (CRM) systems and other performance tracking solutions is also advantageous to ensure effective campaign management and evaluation.

Ideal Candidates

The ideal candidates for the Paid Social Manager position will possess a passion for digital marketing and an eagerness to stay abreast of industry trends. They should be proactive, data-driven thinkers with exceptional problem-solving abilities and attention to detail. Strong team players with effective communication skills, they will thrive in a collaborative environment and exhibit a results-oriented mindset to meet and exceed campaign goals.