Paid Social Manager

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Written by AI from the job title and company, not by SoFi, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager at SoFi is responsible for the development, execution, and optimization of our paid social media campaigns across various platforms. This role requires a strategic thinker with a keen analytical mindset, capable of driving growth while maintaining a strong emphasis on ROI. The Paid Social Manager will collaborate closely with cross-functional teams, ensuring our social media efforts align with broader marketing strategies to enhance brand visibility and engagement.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with overall marketing goals.
• Manage and optimize the performance of paid campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance data and produce actionable insights to improve future marketing initiatives.
• Collaborate with creative teams to develop engaging ad content and improve click-through rates (CTR).
• Monitor budget expenditures and perform cost analysis to ensure efficient use of resources.
• Stay updated on industry trends and emerging social media technologies to incorporate best practices into campaigns.
• Report on campaign performance to stakeholders and provide recommendations for optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 3-5 years of experience in paid social media advertising, preferably in a fast-paced environment.
• Strong understanding of social media platforms and best practices for paid advertising.
• Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, or equivalent.
• Excellent communication skills, both verbal and written, with strong attention to detail.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Knowledge of A/B testing methodologies and performance metrics.

Technologies & Tools

The Paid Social Manager will utilize various technologies and tools to effectively manage and optimize campaigns. This includes social media management platforms such as Sprout Social and Hootsuite, analytics tools like Google Analytics and data visualization software such as Tableau. Familiarity with customer relationship management (CRM) systems and digital advertising networks will also be essential for this role.

Ideal Candidates

Successful candidates for the Paid Social Manager position at SoFi will possess a dynamic blend of analytical proficiency and creative talent. They will be results-driven individuals who are passionate about social media marketing and demonstrate a proactive attitude towards learning. An effective communicator, the ideal candidate will thrive in a collaborative environment, adept at maintaining a positive relationship with team members and stakeholders, while consistently pushing for innovative ways to enhance campaign performance.