Paid Social Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by The Goat Agency, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Goat Agency is seeking a highly motivated and results-driven Paid Social Manager to spearhead our digital advertising initiatives across various social media platforms. This role involves strategizing, executing, and optimizing paid social campaigns to drive engagement, conversions, and overall brand awareness for our diverse clientele. The ideal candidate will possess a keen understanding of social media dynamics, a creative mindset, and the ability to analyze data-driven insights to inform ongoing campaign performance.

Job Responsibilities

• Design and implement comprehensive paid social marketing strategies across various platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Manage day-to-day campaign execution, including budget allocation, ad copywriting, targeting, and performance tracking.
• Conduct thorough market research and competitor analysis to identify trends and insights that can enhance campaign effectiveness.
• Analyze performance metrics and generate detailed reports to communicate results and provide actionable recommendations to stakeholders.
• Collaborate with creative teams to develop compelling ad creative that resonates with target audiences.
• Stay updated on the latest trends, algorithms, and best practices in paid social advertising to ensure the agency maintains a competitive edge.
• Train and mentor junior team members in the principles of paid social strategy and best practices.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in paid social advertising, preferably in an agency environment.
• Demonstrated expertise in managing paid social campaigns with proven ROI outcomes.
• Strong analytical skills with proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and similar platforms.
• Excellent communication and project management skills, with the ability to collaborate effectively across teams.
• Familiarity with A/B testing, audience segmentation, and ad optimization techniques.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools in their role, including but not limited to social media advertising platforms such as Facebook Ads, Instagram Promotions, LinkedIn Campaign Manager, and Twitter Ads. Familiarity with analytics and reporting tools including Google Analytics, Hootsuite, and HubSpot is also essential to measure campaign performance and derive actionable insights.

Ideal Candidates

The ideal candidate for the Paid Social Manager position is someone who is not only detail-oriented and data-driven but also possesses a creative spirit to think outside the box. They should thrive in fast-paced environments, demonstrate strong leadership qualities, and have a passion for digital marketing. A proactive mindset combined with exceptional communication skills will enable them to foster collaborative relationships across various teams. The ability to adapt to changing trends and a commitment to continuous learning will greatly contribute to their success in this role.