Paid Social Manager (west coast)

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Written by AI from the job title and company, not by Hanna Andersson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Manager at Hanna Andersson will be a pivotal role responsible for strategizing, implementing, and optimizing our paid social media initiatives across various platforms. The successful candidate will oversee the development and execution of campaigns that drive brand awareness, customer engagement, and sales growth on the West Coast. This role requires a data-driven mindset, strong analytical skills, and a creative approach to digital marketing, focusing on maximizing ROI and enhancing brand presence in the competitive landscape of children's apparel.

Job Responsibilities

• Develop, execute, and manage comprehensive paid social media strategies aligned with overarching marketing objectives.
• Monitor and analyze campaign performance, utilizing data insights to optimize budget allocation and improve engagement metrics.
• Collaborate with the creative team to design compelling ad creatives that resonate with target audiences.
• Conduct regular trend analysis and competitive research to stay ahead of industry changes and leverage emerging platforms.
• Utilize social media management tools to schedule, monitor, and report on campaign performance across various social channels.
• Work closely with the analytics team to establish key performance indicators (KPIs) for social media advertising success.
• Manage relationships with external agencies and partners to enhance campaign effectiveness and broaden outreach.
• Provide regular reports to senior management regarding performance metrics, insights, and strategies for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in managing paid social media campaigns, preferably within the retail sector.
• Expert proficiency in Facebook, Instagram, Pinterest, and other key paid social platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategic plans.
• Solid understanding of digital marketing principles and best practices, including A/B testing and audience segmentation.
• Excellent communication and collaborative skills, with an aptitude for working in a team-oriented environment.
• Familiarity with social media management and analytics tools, such as Sprout Social, Hootsuite, or similar platforms.

Technologies & Tools

The Paid Social Manager will utilize a variety of technologies and tools essential to successful campaign management. This includes social media advertising platforms such as Facebook Ads Manager and Instagram Promotions, along with analytics tools such as Google Analytics and reporting dashboards. Additionally, proficiency in social media management software and project management applications will be critical to streamline workflows and ensure effective communication across the marketing team.

Ideal Candidates

Ideal candidates for this position will have a blend of creativity and analytical thinking, possessing the ability to develop innovative approaches to digital marketing while also being comfortable with extensive data analysis. They should demonstrate a passion for the brand and its mission, coupled with a strong desire to drive results in a fast-paced environment. Strong organizational skills, attention to detail, and the ability to adapt to a dynamic work structure will further enhance their suitability for this role at Hanna Andersson.