Paid Social Marketing Manager

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Written by AI from the job title and company, not by Compunnel Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Social Marketing Manager at Compunnel Inc. will play a pivotal role in developing, implementing, and optimizing paid social media strategies to drive brand awareness, customer engagement, and conversion. This position entails leveraging data-driven insights to execute campaigns across various social platforms, manage budgets effectively, and collaborate with cross-functional teams to ensure alignment with overall marketing objectives. The ideal candidate will possess a combination of creative and analytical skills, enabling them to deliver impactful social media advertising solutions that resonate with target audiences.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies to achieve marketing goals.
• Monitor, analyze, and report on campaign performance metrics and adjust strategies as needed.
• Manage and optimize social media advertising budgets to maximize ROI.
• Conduct competitive analysis to identify trends and best practices within the social media landscape.
• Collaborate with the content and creative teams to produce engaging ad creatives and messaging.
• Stay updated with the latest industry trends, tools, and technologies related to paid social advertising.
• Implement A/B testing strategies to improve ad performance and user engagement.
• Build and maintain relationships with social media platforms and vendors.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in paid social media marketing, preferably in a managerial role.
• Proficiency in using social media advertising tools such as Facebook Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with digital marketing metrics and analytics tools, such as Google Analytics.

Technologies & Tools

The Paid Social Marketing Manager will utilize a variety of technologies and tools to facilitate campaign management and performance tracking. Key systems include social media advertising platforms like Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager, along with analytics tools such as Google Analytics and social media management software such as Hootsuite or Sprout Social. Proficiency in using Excel for data analysis and reporting is also essential.

Ideal Candidates

Ideal candidates for the Paid Social Marketing Manager role will exhibit a strong passion for social media and digital marketing. They possess a creative mindset with the ability to think strategically and analytically. Strong communication skills, both written and verbal, are crucial, as is the ability to work collaboratively with cross-functional teams. The ideal candidate will be proactive, detail-oriented, and adaptable, with a proven track record of successfully managing multiple projects under tight deadlines.