Paid Social Marketing Manager

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Written by AI from the job title and company, not by Russell Tobin, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Marketing Manager at Russell Tobin is responsible for strategizing, executing, and optimizing paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. The successful candidate will leverage data analytics and industry insights to enhance campaign performance, collaborate closely with cross-functional teams, and manage budgets effectively to maximize ROI. This role requires a forward-thinking marketer with a strong passion for social media trends and a results-driven mindset.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve business objectives.
• Manage and optimize campaigns across various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct thorough audience research to identify key demographics and target segments.
• Monitor, analyze, and report on campaign performance metrics and KPIs, providing actionable insights to improve results.
• Collaborate with creative teams to create engaging ad copy and visuals that resonate with target audiences.
• Maintain a proactive approach to industry trends and best practices in social media advertising.
• Manage budgets effectively and ensure optimal allocations across different platforms.
• Work with analytics tools to track performance and conduct A/B testing for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in paid social media marketing or digital advertising.
• Strong understanding of social media platforms, advertising formats, and audience targeting methods.
• Proficient in data analytics and measurement tools, including Google Analytics, Facebook Ads Manager, and reporting software.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Detail-oriented with strong problem-solving capabilities.

Technologies & Tools

The Paid Social Marketing Manager will utilize a range of technologies and tools, including social media management software such as Hootsuite and Sprout Social, analytics platforms like Google Analytics and Facebook Business Suite, as well as advertising tools including Facebook Ads Manager and LinkedIn Campaign Manager. Proficiency in Excel and data visualization tools will also be essential for analyzing and presenting campaign performance data effectively.

Ideal Candidates

Ideal candidates for the Paid Social Marketing Manager position will possess a creative mindset paired with analytical skills, enabling them to develop innovative strategies while understanding the metrics that drive success. They will have a keen eye for detail and a passion for social media trends, along with strong project management abilities to handle multiple campaigns simultaneously. An effective communicator, they should be able to articulate strategies and insights, fostering collaboration among teams and stakeholders to achieve shared goals.