Paid Social Media Manager (Acquisition)

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Written by AI from the job title and company, not by Scale Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Media Manager (Acquisition) at Scale Media will be responsible for developing and executing innovative paid social media strategies aimed at driving user acquisition and maximizing return on investment across multiple platforms. This role requires a blend of analytical thinking and creative execution, ensuring that campaigns are effectively designed, monitored, and optimized. The ideal candidate will collaborate with cross-functional teams to align on goals and messaging while leveraging insights and data to inform strategic decisions.

Job Responsibilities

• Develop, implement, and manage comprehensive paid social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Conduct in-depth market and audience analysis to inform targeting strategies and budget allocation.
• Monitor campaign performance metrics and optimize campaigns in real-time to enhance efficiency and effectiveness.
• Collaborate with creative teams to design impactful ad creatives that drive engagement and conversions.
• Utilize A/B testing to experiment with different strategies and improve campaign performance.
• Prepare regular reports detailing campaign performance, insights, and strategic recommendations.
• Stay updated on industry trends, platform changes, and best practices to maintain a competitive edge.
• Manage relationships with social media platforms and third-party vendors for media buying and analytics.
• Support overall marketing initiatives by providing insights and recommendations based on social media data.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in paid social media management or digital marketing, ideally with a strong focus on user acquisition.
• Proven track record of successful social media campaigns that have driven measurable results.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Experience with marketing automation tools and analytics software (e.g., Google Analytics, Tableau).
• Excellent communication skills, both written and verbal, with the ability to collaborate across teams.
• Creative mindset with strong attention to detail and project management skills.

Technologies & Tools

The Paid Social Media Manager will utilize a variety of technologies and tools to enhance campaign performance and reporting. Key platforms include social media advertising tools such as Facebook Ads Manager and LinkedIn Campaign Manager, along with analytics software such as Google Analytics for tracking user behavior and campaign effectiveness. Additionally, experience with A/B testing tools and marketing automation software will be essential for driving data-informed strategies.

Ideal Candidates

The ideal candidate for the Paid Social Media Manager position at Scale Media is a proactive and results-driven professional with an analytical mindset and a strong passion for social media marketing. They possess exceptional problem-solving abilities and thrive in a fast-paced, dynamic environment. The candidate should be adaptable and willing to experiment with new strategies while being committed to continuous learning and improvement. A collaborative approach and outstanding communication skills are essential to effectively work within cross-functional teams and achieve shared goals.