Paid Social Media Manager

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Written by AI from the job title and company, not by Braintrust, so some details may not match this job. The employer's own page has the real description.

Job Overview

Braintrust is seeking a highly motivated and experienced Paid Social Media Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing paid social media campaigns across multiple platforms, optimizing performance through data analysis, and collaborating with creative teams to enhance brand visibility. You will leverage your expertise in social media advertising to drive traffic, increase customer engagement, and support overall marketing goals. The ideal candidate will be a strategic thinker with a strong understanding of audience targeting and analytics.

Job Responsibilities

• Develop and implement paid social media strategies in alignment with the overall marketing objectives.
• Create, manage, and optimize ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Conduct audience research to define target demographics and tailor messaging accordingly.
• Monitor and analyze campaign performance metrics, preparing regular reports with insights and recommendations.
• Collaborate closely with the content and design teams to develop engaging ad creative and messaging.
• Stay up-to-date with the latest trends and updates in social media advertising.
• Manage budgets and allocate resources effectively to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in paid social media management or digital marketing.
• Proficiency in social media platforms and advertising tools such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Paid Social Media Manager will use a variety of technologies and tools to execute their responsibilities effectively. Key platforms include Facebook Ads Manager, Google Analytics, HubSpot, and social media listening tools. Familiarity with design and content creation software, such as Adobe Creative Suite or Canva, is also advantageous to ensure successful collaboration with creative teams.

Ideal Candidates

The ideal candidate for the Paid Social Media Manager position will possess a blend of creativity and analytical prowess. They should be detail-oriented, with the ability to adapt swiftly to the ever-changing digital landscape. Strong interpersonal skills will be essential for collaboration with internal teams and external partners. A proactive attitude toward continuous learning and improvement in social media trends will also be pivotal to success in this role.