Paid Social Media Manager (Remote/Hybrid/Onsite)

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Written by AI from the job title and company, not by DMi Partners, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Social Media Manager at DMi Partners will be responsible for executing and managing paid advertising campaigns across various social media platforms. This role will require strategic planning, optimizing campaigns for performance, and ensuring that marketing objectives are met within budget. The successful candidate will work collaboratively with cross-functional teams to create compelling ad content that resonates with target audiences, analyze campaign performance data, and adjust strategies accordingly to maximize ROI.

Job Responsibilities

• Develop and implement innovative paid social media strategies to achieve client objectives.
• Manage daily operations of social media advertising, including budget allocation and ad spend tracking.
• Monitor and analyze campaign performance using analytical tools to optimize results.
• Collaborate with creative teams to produce high-quality ad creatives tailored to specific audience segments.
• Conduct competitor analysis and market research to identify new opportunities for paid campaigns.
• Prepare comprehensive reports detailing campaign performance metrics for stakeholders.
• Stay updated with the latest trends in social media and digital marketing landscape.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficient experience (3+ years) in managing paid social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Strong analytical skills with a proven ability to derive insights from data.
• Excellent written and verbal communication skills.
• Solid understanding of social media analytics tools, including Facebook Ads Manager and Google Analytics.
• Ability to work independently and as part of a collaborative team.
• Detail-oriented and organized, with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Paid Social Media Manager will utilize an array of tools to support campaign management and performance analysis. Key technologies include social media advertising platforms such as Facebook Ads, Twitter Ads, and LinkedIn Campaign Manager, as well as analytics tools like Google Analytics, HubSpot, and various social media monitoring software to assess engagement and ad effectiveness.

Ideal Candidates

The ideal candidate for the Paid Social Media Manager position will be proactive, creative, and results-driven. They should possess a strong understanding of social media trends and consumer behavior, alongside a passion for digital marketing. Excellent analytical capabilities, adaptability, and problem-solving skills will be essential in navigating the evolving landscape of social media advertising. An eagerness to learn and adapt in a fast-paced environment will also be a valuable trait, fostering the capacity to innovate and implement effective strategies.