Paid Social Media Manager

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Written by AI from the job title and company, not by TTC Group, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Social Media Manager at TTC Group will be responsible for developing, implementing, and managing comprehensive paid social media strategies that align with our organizational goals and objectives. This role requires a skilled professional who can analyze performance metrics, engage with target audiences, and optimize campaigns across various social media platforms. The successful candidate will work closely with cross-functional teams to drive brand awareness, customer engagement, and lead generation through paid advertising initiatives.

Job Responsibilities

• Develop and execute paid social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Monitor, analyze, and report on campaign performance metrics to inform future strategies and initiatives.
• Manage daily execution of paid social media campaigns, ensuring alignment with brand guidelines and marketing objectives.
• Collaborate with the creative team to produce engaging ad copy and visuals that resonate with target audiences.
• Conduct audience research and segmentation to optimize targeting strategies and maximize ROI.
• Stay abreast of industry trends, emerging platforms, and best practices in paid social media marketing.
• Coordinate with other departments such as content marketing, SEO, and analytics to ensure integrated marketing communications.
• Test and refine campaign parameters, including audiences, placements, and budgets to achieve optimal performance.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience managing paid social media campaigns.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with experience in metrics analysis and reporting.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across teams in a fast-paced environment.
• Knowledge of A/B testing and conversion rate optimization techniques.

Technologies & Tools

The Paid Social Media Manager will primarily utilize various social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads. Additionally, proficiency in analytics tools like Google Analytics and social media management software such as Hootsuite or Sprout Social will be necessary for effective campaign tracking and performance reporting. Familiarity with creative design software, such as Canva or Adobe Creative Suite, may also be beneficial for ad content development.

Ideal Candidates

The ideal candidates for the Paid Social Media Manager position will possess a combination of creativity and analytical skills, enabling them to craft compelling advertisements while also evaluating their effectiveness. They should be detail-oriented, proactive, and capable of thriving in a dynamic environment. Strong interpersonal skills are essential to collaborate effectively with diverse teams, and a passion for staying informed about industry trends will contribute to innovative strategies that elevate TTC Group's brand presence in the digital space.