PAID SOCIAL SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

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Job Overview

The Paid Social Specialist at Gray Media Group (GDM) is responsible for developing and executing paid social media campaigns that drive traffic and engagement across various platforms. This role requires a strategic mindset and analytics-oriented approach to optimize campaign performance and achieve business objectives. The specialist will collaborate with cross-functional teams to enhance brand visibility while staying current with industry trends and best practices in social media marketing.

Job Responsibilities

• Craft and implement paid social media strategies to promote client products and services.
• Manage and optimize campaigns across various social media platforms including Facebook, Instagram, and LinkedIn.
• Conduct audience research to identify target demographics and refine messaging accordingly.
• Monitor campaign performance and provide detailed analytics reports, recommending adjustments as needed.
• Stay updated with the latest trends in social media advertising and quickly adapt strategies to leverage new opportunities.
• Collaborate with content creators and graphic designers to develop engaging ad creatives.
• Manage budget allocation and ensure campaigns deliver a positive return on investment (ROI).

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in paid social media marketing.
• Proficiency in social media advertising tools such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Familiarity with analytics tools such as Google Analytics and social media insights.
• Ability to work independently in a remote environment while managing multiple projects simultaneously.

Technologies & Tools

The Paid Social Specialist will utilize various technologies and tools to manage campaigns effectively, including but not limited to social media management platforms, analytics software, and design tools. Essential tools include Facebook Ads Manager, Google Ads, Hootsuite or Buffer for scheduling, and Google Analytics for performance tracking and analysis.

Ideal Candidates

Ideal candidates for the Paid Social Specialist role are detail-oriented professionals with a passion for social media marketing. They possess strong creative skills combined with analytical prowess, enabling them to develop effective strategies that resonate with targeted audiences. Successful candidates thrive in a remote work environment, demonstrate excellent communication abilities, and can collaborate effectively with team members and stakeholders across multiple platforms. A proactive approach to problem-solving and a continuous drive for learning in the ever-evolving digital marketing landscape are critical characteristics of the ideal fit for this role.