Paid Social Specialist/Growth Manager

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Written by AI from the job title and company, not by Prosana, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Social Specialist/Growth Manager at Prosana, you will play a pivotal role in strategizing, executing, and optimizing paid social media campaigns to drive brand awareness, engagement, and lead generation. You will collaborate with cross-functional teams to analyze data trends and consumer insights, ensuring effective budget allocation and ad performance enhancement. The ideal candidate will possess a deep understanding of social media platforms, audience segmentation, while demonstrating creativity and analytical skills to develop innovative marketing strategies that support the company’s growth objectives.

Job Responsibilities

• Develop and implement paid social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Monitor, analyze, and report on the performance of paid social campaigns, making data-driven adjustments to optimize ROI.
• Conduct thorough audience research and segmentation to target campaigns effectively.
• Collaborate with the content and design teams to create engaging ad creatives that resonate with target audiences.
• Manage campaign budgets, ensuring efficient spend and maximizing returns.
• Stay updated on industry trends, platform changes, and emerging tools to leverage for campaign success.
• Utilize A/B testing to identify the most effective ad strategies and implement findings into future campaigns.
• Establish and maintain relationships with advertising representatives on various platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in paid social media management and digital marketing.
• Demonstrated proficiency in using Facebook Ads Manager and other social media advertising tools.
• Strong analytical skills with experience interpreting data to make informed decisions.
• Excellent communication and collaboration skills to work effectively within teams.
• Knowledge of industry best practices and trends related to paid social advertising.
• Experience with tracking, attribution, and reporting tools such as Google Analytics or similar platforms.

Technologies & Tools

The Paid Social Specialist/Growth Manager will utilize various technologies and tools to manage campaigns effectively, including:

• Facebook Ads Manager
• Google Analytics
• Hootsuite or similar social media management tools
• Adobe Creative Suite for ad design collaboration
• CRM tools for lead tracking and management

Ideal Candidates

The ideal candidates for this position will exhibit a proactive and results-oriented mindset, demonstrating creativity in campaign development while possessing strong analytical capabilities. They should be adaptable in a fast-paced environment, with a capacity for critical thinking to solve complex marketing challenges. A passion for social media and a dedication to continuous learning are essential, along with strong organizational skills to manage multiple projects simultaneously. Collaborative team players who can communicate effectively with various stakeholders will thrive in this role.