Part-Time Social Media Manager

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Written by AI from the job title and company, not by Outdoor Afro, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Part-Time Social Media Manager at Outdoor Afro will play a critical role in enhancing our online presence and engagement with the community. This individual will be responsible for developing and implementing social media strategies that align with our mission of connecting Black communities with nature and outdoor activities. The Social Media Manager will curate content, manage social media accounts, and engage with followers to promote our initiatives and events, fostering a strong, inclusive community centered around outdoor exploration.

Job Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with Outdoor Afro’s goals and mission.
• Create and curate engaging content, including graphics, videos, and articles to share across various social media platforms.
• Manage and maintain the organization’s social media profiles, ensuring they are active, up-to-date and reflect our values.
• Monitor social media trends and analytics, adjusting strategies to maximize engagement and effectiveness.
• Engage with followers, responding to comments and messages in a timely and professional manner.
• Collaborate with other team members to promote events and initiatives through social media channels.
• Provide regular reports on social media performance, identifying areas for improvement and growth.
• Stay informed about emerging social media trends and best practices to keep Outdoor Afro's content relevant and impactful.

Qualifications

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
• Proven experience managing social media platforms for organizations or brands.
• Strong oral and written communication skills, with a knack for storytelling.
• Proficiency in graphic design and video editing software (Adobe Creative Suite, Canva, etc.) is a plus.
• Familiarity with social media analytics tools and an ability to interpret data to inform strategy.
• Strong understanding of social media trends and community engagement strategies.
• Ability to work independently, manage time effectively, and handle multiple projects simultaneously.

Technologies & Tools

The Part-Time Social Media Manager will utilize various technologies and tools to effectively manage and enhance Outdoor Afro’s social media presence. This includes platforms such as Facebook, Instagram, Twitter, and LinkedIn, alongside content creation tools like Canva and Adobe Creative Suite. Additionally, the candidate will leverage social media management tools, such as Hootsuite or Buffer, for scheduling and analytics purposes, ensuring streamlined communication and engagement.

Ideal Candidates

The ideal candidate for the Part-Time Social Media Manager position will have a passion for outdoor activities and a strong commitment to community engagement. They will possess a creative mindset, enabling them to produce compelling content that resonates with our audience. Good interpersonal skills and an ability to foster an inclusive atmosphere through online communication are essential. Furthermore, they should be proactive, detail-oriented, and capable of analyzing social media metrics to drive strategic improvements.