Part-Time Sr. Paid Social Manager - B2B SaaS

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Written by AI from the job title and company, not by Solomon Page, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Part-Time Sr. Paid Social Manager at Solomon Page will play a pivotal role in driving the company's B2B SaaS marketing initiatives through strategic paid social media campaigns. This position is responsible for developing, implementing, and optimizing social media strategies that enhance brand awareness, generate leads, and ultimately contribute to revenue growth. The ideal candidate will leverage their expertise to manage budgets and perform detailed analytics, ensuring that all campaigns are data-driven and aligned with overall marketing objectives.

Job Responsibilities

• Develop and execute innovative paid social media strategies that align with business objectives.
• Manage and optimize paid social campaigns across various platforms including LinkedIn, Facebook, and Twitter.
• Monitor performance metrics, providing daily, weekly, and monthly reports on campaign effectiveness.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Conduct A/B testing to evaluate creative and targeting effectiveness and make recommendations for improvement.
• Manage advertising budgets efficiently, ensuring optimal allocation of resources across campaigns.
• Stay informed on industry trends and best practices to maintain a competitive edge in social advertising.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in paid social media management, preferably in a B2B SaaS environment.
• Strong analytical skills with a proven ability to interpret data and make informed decisions.
• Excellent communication skills, both verbal and written.
• Proficiency with advertising platforms such as LinkedIn Ads Manager and Facebook Ads Manager.
• Experience with marketing automation tools and CRM systems.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Sr. Paid Social Manager will utilize a variety of technologies and tools to optimize campaigns and analyze performance. Key platforms include LinkedIn Ads Manager, Facebook Ads Manager, Google Analytics, and various marketing automation tools such as HubSpot or Marketo. Familiarity with social listening tools and CRM platforms will also be advantageous in crafting effective marketing strategies.

Ideal Candidates

The ideal candidate for this position will possess a strong digital marketing acumen paired with a creative flair for developing targeted advertising content. They should demonstrate an analytical mindset, with the ability to pivot tactics based on performance data. Proactive communication and collaboration skills are necessary, as this role will involve working closely with various teams. A successful Sr. Paid Social Manager will be detail-oriented and thrive in a fast-paced environment, with a passion for continuous learning and innovation in the realm of social media advertising.