Part-Time Sr. Paid Social Manager - B2B SaaS

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Written by AI from the job title and company, not by Solomon Page, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Part-Time Sr. Paid Social Manager at Solomon Page will play a pivotal role in driving our B2B SaaS marketing initiatives through strategic and analytical paid social media campaigns. This individual will collaborate closely with the marketing team to enhance brand visibility, generate high-quality leads, and optimize social media ad spend. The ideal candidate should possess a strong background in managing paid social strategies, demonstrating analytical prowess and creative solutions in campaign execution to achieve business objectives.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies aligned with the overall marketing goals.
• Monitor, analyze, and optimize performance of paid social campaigns to ensure maximum ROI.
• Create, manage, and scale social media advertising campaigns across various platforms including LinkedIn, Facebook, and Twitter.
• Conduct A/B testing for ad creatives, audience segmentation, and landing pages to improve effectiveness.
• Collaborate with the content and design teams to produce engaging and impactful ad creatives.
• Lead in-depth reporting and analytics to evaluate campaign performance, presenting insights to stakeholders regularly.
• Stay abreast of industry trends and best practices to ensure competitive advantage in paid social marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in paid social media management, preferably in a B2B environment.
• Proven track record of building and executing successful paid social campaigns.
• Strong analytical skills with experience in data-driven decision making.
• Familiarity with social media advertising platforms and tools, such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Excellent communication and collaboration skills, with a strong ability to work cross-functionally.
• Knowledge of marketing automation software and analytics platforms is a plus.

Technologies & Tools

The successful candidate will work with various technologies and tools, including but not limited to social media advertising platforms, analytics tools such as Google Analytics, marketing automation software like HubSpot or Marketo, and content management systems to deliver high-impact marketing campaigns effectively.

Ideal Candidates

The ideal candidate for this role will possess a proactive mindset, a keen analytical eye, and a passion for leveraging paid social strategies to drive impactful results. They should exhibit strong communication skills, attention to detail, and an innovative approach to problem-solving. The ability to thrive in a fast-paced environment and adapt to changing priorities is essential for success in this position.