Partner Marketing Manager - Associations, USA, Remote

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Overview

The Partner Marketing Manager - Associations at Fundraise Up plays a crucial role in driving strategic relationships and marketing initiatives designed to enhance partnerships with associations across the USA. This position involves creating and executing marketing programs that promote mutual growth, analyzing performance metrics to optimize campaigns, and collaborating with cross-functional teams to develop targeted messages that resonate with association audiences. The ideal candidate will have a keen understanding of the association landscape as well as strong communication and analytical skills to effectively engage stakeholders and drive results.

Job Responsibilities

• Develop and implement partner marketing strategies specifically for association partners to drive engagement and revenue growth.
• Create marketing collateral, including presentations, email campaigns, and social media content, tailored for association audiences.
• Collaborate with internal teams, including sales, product, and content, to ensure alignment in messaging and strategic goals.
• Analyze marketing campaign performance and generate reports to present findings and recommendations to stakeholders.
• Manage relationships with key association stakeholders to foster long-term partnerships and enhance visibility within the association community.
• Coordinate and participate in industry events, webinars, and conferences to promote Fundraise Up’s solutions to association members.
• Stay informed about trends in the association landscape and competitive offerings to identify opportunities for differentiation.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in partner marketing or marketing management, with a focus on association partnerships being a strong advantage.
• Proven track record of developing and executing successful marketing programs that drive engagement and revenue.
• Strong analytical skills with the ability to assess data, generate insights, and recommend improvements.
• Excellent verbal and written communication skills, with a talent for creating compelling marketing content.
• Familiarity with CRM and marketing automation tools, such as HubSpot or Marketo.

Technologies & Tools

This role utilizes various technologies and software to enhance marketing efforts and track performance. Candidates should be proficient in CRM systems such as Salesforce or HubSpot, marketing automation tools, data analytics platforms, and social media management software. Familiarity with content management systems and graphic design tools is also advantageous to facilitate marketing material creation and distribution.

Ideal Candidates

The ideal candidate for the Partner Marketing Manager - Associations position will possess a proactive and collaborative mindset, demonstrating the ability to build relationships and influence stakeholders effectively. They will be results-driven, with a keen attention to detail and the capacity to adapt in a fast-paced environment. A passion for nonprofit work and understanding of the challenges and opportunities that associations face will set a candidate apart. Strong project management skills and the ability to navigate cross-functional teams will also enhance their success in this role.