Performance Marketing and Affiliate Manager

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Written by AI from the job title and company, not by Trellis, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing and Affiliate Manager at Trellis will play a pivotal role in driving our customer acquisition strategy through effective performance marketing and affiliate management programs. This individual will be responsible for developing, executing, and optimizing marketing campaigns to ensure maximum ROI. Collaborating closely with cross-functional teams, the manager will oversee affiliate partnerships, implement new strategies, and analyze metrics to enhance overall performance, ultimately contributing to Trellis's growth goals.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies that align with Trellis's business objectives.
• Manage and optimize affiliate marketing programs, including recruitment, onboarding, and negotiations with partners.
• Conduct regular analysis of marketing campaigns and affiliate performance metrics to identify areas for improvement.
• Monitor industry trends and emerging technologies to enhance performance marketing initiatives.
• Create and manage budgets for performance marketing and affiliate channels, ensuring efficient allocation of resources.
• Collaborate with the content and design teams to create compelling marketing collateral and promotional materials.
• Report on the effectiveness of marketing campaigns and affiliate partnerships to senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in performance marketing and affiliate management.
• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, SEMrush).
• Proficiency in digital marketing platforms and affiliate networks.
• Excellent communication and negotiation skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• A deep understanding of online marketing strategies and performance metrics.

Technologies & Tools

In the role of Performance Marketing and Affiliate Manager, familiarity with various technologies and tools is essential. Key tools may include performance marketing platforms such as Google Ads and Facebook Ads, affiliate management software like Impact or Rakuten, and analytics tools including Google Analytics and Tableau. Proficiency in CRM software such as Salesforce may also be beneficial to track customer interactions and campaign performance.

Ideal Candidates

The ideal candidate for the Performance Marketing and Affiliate Manager position at Trellis will be data-driven and results-oriented, possessing a strong business acumen and a passion for digital marketing. They should demonstrate a track record of successful campaign management and affiliate partnership development. Individuals who thrive in dynamic environments and are adaptable to change while maintaining focus on goals will excel in this role. Furthermore, a proactive mindset coupled with excellent interpersonal skills will foster collaborative efforts across departments, driving Trellis towards achieving its marketing objectives.