Performance Marketing Director

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Written by AI from the job title and company, not by knownwell, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Director at Knownwell will be responsible for leading and optimizing our digital marketing strategies across various platforms to achieve measurable growth. This role encompasses the development and execution of performance marketing campaigns that align with the company's overall objectives, utilizing data and analytics to drive decision-making. The ideal candidate will collaborate with cross-functional teams to enhance brand visibility, improve customer acquisition efforts, and maximize return on investment (ROI).

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to increase customer acquisition and revenue growth.
• Oversee and manage digital marketing campaigns across multiple channels including SEM, social media, and affiliate marketing.
• Conduct market research and competitive analysis to identify trends and insights that can inform marketing strategies.
• Optimize marketing budgets and allocate resources effectively to maximize ROI.
• Utilize analytics tools to monitor, report, and optimize performance, providing actionable insights based on data analysis.
• Collaborate with the creative team to design compelling ad copy and visuals that resonate with target audiences.
• Manage relationships with external agencies and vendors to enhance marketing efforts.
• Ensure all marketing initiatives comply with legal and regulatory requirements.
• Develop training programs and resources for team members to elevate the performance marketing capabilities across the organization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing with a focus on performance marketing.
• Proven track record of driving growth through successful marketing campaigns.
• Strong analytical skills and proficiency in data analysis tools.
• Expertise in Google Ads, Facebook Ads, and other major digital advertising platforms.
• Exceptional communication and leadership skills.
• Familiarity with SEO best practices and website optimization techniques.
• Experience with marketing automation tools and CRM systems.

Technologies & Tools

The Performance Marketing Director will utilize a variety of technologies and tools to execute and analyze marketing campaigns effectively. Primary tools include Google Analytics for performance tracking, HubSpot or Marketo for marketing automation, Google Ads and Facebook Ads Manager for digital advertising management, as well as Excel for data analysis and reports. Familiarity with CRM systems such as Salesforce is also advantageous for integrated marketing strategies.

Ideal Candidates

The ideal candidate for the Performance Marketing Director role will possess a strategic mindset coupled with an analytical approach to problem-solving. They should be proactive, innovative, and adaptable in a fast-paced environment. Strong leadership abilities, effective communication skills, and a collaborative spirit are essential to navigate cross-functional team dynamics. Additionally, a passion for digital marketing trends and a commitment to continuous learning will contribute to success in this role.