Performance Marketing Manager - Paid Search & Paid Social

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Renovation Brands, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager - Paid Search & Paid Social at Renovation Brands will play a crucial role in driving the digital marketing strategy by overseeing and optimizing paid search and social media campaigns. This position is responsible for developing targeted marketing initiatives that align with our business objectives, utilizing data analysis and insights to improve campaign performance. The ideal candidate will be adept at managing end-to-end campaign execution while collaborating closely with cross-functional teams to ensure cohesive brand messaging and maximum ROI.

Job Responsibilities

• Develop, implement, and manage comprehensive paid search and paid social media strategies that drive traffic and conversions.
• Optimize campaign performance through A/B testing, keyword research, audience targeting, and budget management.
• Analyze campaign results and generate reports to present insights and recommendations to stakeholders.
• Collaborate with the creative team to develop compelling ad copies and visually engaging content.
• Maintain knowledge of industry trends and emerging platforms to ensure competitive positioning and innovative practices.
• Manage relationships with external partners and advertising platforms to enhance performance initiatives.
• Monitor and manage daily, weekly, and monthly campaign budgets and pacing to ensure allocated funds are utilized effectively.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, specifically in managing paid search and paid social campaigns.
• Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and other performance tracking platforms.
• Strong understanding of PPC, SEO, SEM, and social media advertising best practices.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to present analytical findings clearly to diverse audiences.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to optimize campaigns and analyze performance results. Key platforms include Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and other ad management and tracking software. Familiarity with marketing automation tools and CRM systems may also be beneficial to streamline processes and enhance lead management.

Ideal Candidates

The ideal candidate for this position will possess a keen eye for detail, a passion for data analysis, and a strong track record of successful digital marketing campaigns. They will demonstrate a proactive approach to problem-solving, possess excellent organizational and time management skills, and thrive in a collaborative environment. A candidate who is constantly seeking to innovate and stay ahead of industry trends will find great success in this role and contribute significantly to the continued growth of Renovation Brands.