Performance Marketing Manager, Paid Social

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Written by AI from the job title and company, not by El Toro Interactive, LLC, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager, Paid Social at El Toro Interactive, LLC, will be responsible for developing, implementing, and optimizing paid social media strategies to increase brand awareness and drive customer acquisition. This role involves managing multiple campaigns across various platforms, analyzing performance metrics, and collaborating with creative teams to ensure alignment with the overall marketing goals. The ideal candidate will be adept at leveraging data-driven insights to make informed decisions that elevate the company's digital marketing efforts.

Job Responsibilities

• Develop and execute comprehensive paid social media marketing strategies aligned with business objectives.
• Manage budgets and allocate resources effectively across various social media platforms.
• Monitor, analyze, and report on the performance of campaigns, providing actionable insights and optimizations.
• Collaborate closely with creative teams to produce compelling ad content that resonates with target audiences.
• Stay updated on the latest trends and changes in paid social algorithms and best practices.
• Conduct A/B testing to refine campaign performance and enhance user engagement.
• Foster strong relationships with social media partners and platforms to maximize opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in performance marketing, specifically in paid social advertising.
• Proficient in using Facebook Ads Manager, Google Analytics, and other relevant analytics tools.
• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Excellent analytical skills with a data-driven approach to decision-making.
• Proven ability to manage budgets effectively and maximize ROI.
• Exceptional communication skills, both written and verbal.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. These include social media management platforms, data analytics software like Google Analytics, performance tracking tools, as well as A/B testing tools to optimize campaigns. Familiarity with CRM systems and marketing automation software will also be advantageous in this role.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager, Paid Social position will possess a combination of analytical and creative skills. They should be results-oriented with a strong track record of developing successful paid social campaigns. A passion for staying ahead of industry trends and a proactive approach to professional growth are important attributes. The candidate should also have excellent interpersonal skills, enabling them to work collaboratively across teams and communicate effectively with stakeholders at all levels.