Performance Marketing Manager, Paid Social

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Job Overview

The Performance Marketing Manager, Paid Social at Jasper is responsible for driving the strategic execution of paid social media campaigns aimed at maximizing brand visibility and customer engagement. This role requires a data-driven mindset to analyze performance metrics, optimize campaigns, and achieve targeted marketing goals. The ideal candidate will collaborate with cross-functional teams to ensure alignment of social media strategies with overall marketing objectives, driving lead generation and revenue growth.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with overall marketing goals.
• Monitor, analyze, and report on the performance of social media campaigns, making data-driven adjustments as necessary.
• Oversee the creation, execution, and optimization of ad campaigns across various platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Collaborate with the creative team to produce engaging ad copy and visuals that resonate with target audiences.
• Conduct market research to identify trends and insights that inform campaign development and targeting.
• Manage budget allocation for paid social initiatives, ensuring effective spend and return on investment (ROI).
• Stay updated on the latest trends in social media advertising and apply best practices for campaign optimization.
• Work closely with the analytics team to track and report key performance indicators (KPIs) for all social media platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in performance marketing, with a focus on paid social media campaigns.
• Proficient in data analysis and performance marketing tools, with proven experience managing budgets effectively.
• Strong understanding of social media platforms and their advertising ecosystems.
• Excellent communication and team collaboration skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Certification in Google Ads or social media advertising platforms is a plus.

Technologies & Tools

This position requires familiarity with various performance marketing tools and technologies, including but not limited to Google Ads, Facebook Ads Manager, HubSpot, and data analytics platforms such as Google Analytics. Proficiency in social media management tools like Hootsuite or Sprout Social will also enhance the efficiency and effectiveness of campaign management.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager, Paid Social at Jasper is a self-motivated individual who possesses a strategic mindset and a keen eye for detail. They should be a proactive problem solver with strong analytical skills, capable of deriving actionable insights from complex datasets. A passion for social media and an innovative spirit will enable them to create cutting-edge campaigns that drive engagement and foster brand loyalty. Additionally, excellent interpersonal skills and adaptability are essential, as success in this role relies on collaboration across various departments.