Performance Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Metro Vein Centers, so some details may not match this job. The employer's own page has the real description.

Overview

As a Performance Marketing Manager specializing in Paid Social at Metro Vein Centers, you will be responsible for driving the strategy and execution of our paid social campaigns. Your expertise will play a critical role in enhancing brand awareness, customer acquisition, and overall marketing performance through data-driven insights. You will work collaboratively with cross-functional teams to optimize advertising spend and achieve key performance indicators while ensuring our messaging resonates with target audiences across various social media platforms.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve marketing objectives.
• Manage, analyze, and optimize campaigns across platforms such as Facebook, Instagram, and LinkedIn to maximize ROI.
• Conduct keyword research and audience targeting to ensure campaigns are reaching the right demographics.
• Monitor campaign performance metrics and provide regular analytics reports to stakeholders.
• Collaborate with the creative team to produce engaging ad content that aligns with corporate goals.
• Perform A/B testing on advertisements and landing pages to improve conversion rates continually.
• Stay updated on industry trends, algorithm changes, and best practices to enhance campaign effectiveness.
• Manage advertising budgets effectively to ensure optimal allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in performance marketing, specifically with paid social campaigns.
• Proficiency in social media advertising platforms and tools (e.g., Facebook Ads Manager, LinkedIn Ads).
• Strong analytical skills and experience with data interpretation and reporting.
• Excellent communication skills and ability to collaborate within a team environment.
• Experience with A/B testing and other optimization techniques.
• Knowledge of SEO principles and general digital marketing tactics.

Technologies & Tools

The Performance Marketing Manager, Paid Social, will utilize various technologies and tools essential for effective campaign management and analysis. Key software includes social media advertising platforms (Facebook Ads, Instagram Ads, LinkedIn Ads), Google Analytics for performance measurement, and project management tools like Trello or Asana for cross-team collaboration. Familiarity with customer relationship management (CRM) tools is also advantageous.

Ideal Candidates

The ideal candidates for this position are proactive, detail-oriented individuals who thrive in fast-paced environments. They possess a strong analytical mindset and are comfortable navigating data to derive insights that inform strategic decisions. Effective communicators, they can translate complex data into actionable marketing strategies. A genuine passion for digital marketing trends and a commitment to achieving results will further distinguish top candidates for this role at Metro Vein Centers.