Performance Marketing Manager, Paid Social - Remote

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Job Overview

The Performance Marketing Manager, Paid Social at Get It Recruit - Marketing is responsible for developing and implementing performance-driven marketing strategies focused on paid social media campaigns. This role entails analyzing data to optimize campaign performance, driving customer acquisition, and enhancing brand visibility across various social platforms. The ideal candidate will work collaboratively with creative and analytics teams to achieve measurable results that align with overall business objectives.

Job Responsibilities

• Develop and execute paid social media marketing strategies to meet performance goals.
• Monitor, analyze, and optimize campaigns across various social platforms to maximize ROI.
• Conduct A/B testing and analytics to enhance campaign effectiveness.
• Collaborate with creative teams to produce compelling ad copy and visual assets.
• Utilize data insights to inform budget allocation and strategic recommendations.
• Stay up-to-date with social media trends, tools, and technology to identify new opportunities.
• Manage relationships with external vendors and partners to enhance campaign effectiveness.
• Prepare detailed performance reports and present findings to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in performance marketing, specifically within paid social media.
• Strong analytical skills, with proficiency in data analysis tools and reporting software.
• Expertise in platforms such as Facebook Ads Manager, Instagram Ads, LinkedIn Ads, etc.
• Demonstrated success in managing budgets and achieving performance metrics.
• Excellent communication skills, both written and verbal.
• Ability to work independently in a remote environment and manage multiple projects.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to implement and monitor social media marketing strategies. Key tools include Facebook Ads Manager, Google Analytics, social media management platforms (e.g., Hootsuite, Buffer), and reporting tools for campaign performance analysis. Familiarity with customer relationship management (CRM) software and marketing automation tools will also be beneficial.

Ideal Candidates

Successful candidates for the Performance Marketing Manager position will possess a strong blend of analytical thinking and creative problem-solving. They should be detail-oriented, able to adapt quickly to changing trends in digital marketing, and passionate about achieving measurable results. A collaborative spirit and excellent interpersonal skills are essential for working effectively within diverse teams. Candidates should also demonstrate a proactive approach to learning and professional growth, ensuring their strategies remain innovative and effective.