Performance Marketing Manager (Paid Social)

About this kind of role

What a Performance Marketing Manager (Paid Social) usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid social media advertising campaigns across various platforms to achieve marketing goals. This includes planning, executing, and analyzing campaigns, as well as managing budgets and reporting on performance. A key focus is on improving key performance indicators like click-through rates, conversion rates, and return on ad spend. They often collaborate with creative teams and other marketing specialists to ensure campaign alignment.

Tools and skills: Proficiency in social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads), data analytics tools (Google Analytics), and marketing automation software is generally required, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to adapt quickly to changing trends in social media advertising often thrive in this role.