Performance Marketing Specialist

Experience: 2+ Years

Location: Thiruvanmiyur, Chennai

Employment Type: Full-Time

About the Role

We are looking for a results-driven performance marketing specialist to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong hands-on experience in Meta Ads and Google Ads, with a clear understanding of lead generation, campaign optimization, tracking, and performance analysis.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across Meta Ads and Google Ads.
• Develop lead-generation strategies aligned with campaign and business objectives.
• Monitor key metrics such as CPL, CTR, CPC, conversion rate, CPA, and ROAS.
• Optimize campaigns based on audience, creatives, placements, keywords, and conversion data.
• Conduct A/B testing for creatives, audiences, ad copies, landing pages, and campaign structures.
• Set up and monitor Meta Pixel, Conversions API, Google Analytics, and conversion tracking.
• Analyze campaign performance and prepare regular performance reports with actionable insights.
• Work closely with the creative and content teams to develop high-performing ad creatives and copies.
• Research audiences, competitors, keywords, and market trends to identify growth opportunities.
• Manage campaign budgets and ensure efficient utilization of ad spend.
• Troubleshoot campaign, tracking, account, and lead-flow-related issues.

Requirements

• 2+ years of hands-on experience in performance marketing / paid advertising.
• Strong experience in Meta Ads Manager and Google Ads.
• Experience in lead generation campaigns, preferably for real estate, education, B2B, or other lead-driven businesses.
• Good understanding of Google Analytics, conversion tracking, pixels, remarketing, and audience targeting.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and take optimization decisions independently.
• Good communication and reporting skills.
• Experience with CRM integration and lead tracking will be an added advantage.

Key Skills

Meta Ads | Google Ads | Performance Marketing | Lead Generation | Campaign Optimization | Conversion Tracking | Google Analytics | Audience Targeting | Retargeting | A/B Testing | Data Analysis | CPL & CPA Optimization.

What We’re Looking For

Someone who is data-driven, proactive, and focused on measurable results, with the ability to manage campaigns independently and continuously improve performance.