PPC & Local SEO Specialist

About the Company

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company headquartered in Tucson, Arizona. The company specializes in helping tree care businesses across North America grow through comprehensive online marketing solutions, including custom websites, content development, pay-per-click (PPC) advertising, search engine optimization (SEO), and fully managed digital marketing services.

TCMS focuses on delivering measurable results and building long-term client relationships through personalized service, marketing expertise, and a commitment to client success.

About the Role

TCMS is seeking a Paid Search & Local SEO Support professional to manage and optimize paid advertising campaigns and local SEO initiatives. This role combines hands-on campaign execution with local search management, conversion tracking, performance analysis, and reporting to help clients generate qualified leads and improve local search visibility.

You will manage Google Ads, Local Service Ads, and Bing Ads campaigns while maintaining Google Business Profiles, local citations, and online review activity. The position requires strong technical skills, analytical thinking, attention to detail, and the ability to make independent decisions that improve campaign performance.

This is a remote, full-time contract opportunity for someone who can manage multiple client accounts, follow established processes, and take ownership of results.

Key Responsibilities

• Account Setup and Maintenance
• Create new Google Ads and Local Service Ads accounts or restructure existing accounts to meet TCMS standards and best practices.
• Configure Local Service Ads accounts, including verification and background check processes.
• Develop detailed advertising profiles containing business information, service areas, operating hours, and services offered.
• Conduct keyword research and develop targeted keyword and negative keyword lists.
• Create ad groups and write compelling ad copy aligned with client objectives.
• Build landing pages using Unbounce or WordPress Beaver Builder, or provide content specifications to the web team.
• Configure conversion tracking through Google Tag Manager (GTM) and/or WhatConverts, including form submissions and call tracking.
• Test and verify conversion tracking to ensure accurate attribution and functionality.
• Maintain clean, organized account structures that support efficient campaign management and reporting.
• Ensure new accounts are established within required timelines, naming conventions are followed, and all necessary verification processes are completed.

Campaign Management

• Manage Google Ads and Local Service Ads budgets to support cost-effective lead generation.
• Adjust bids to maintain advertising competitiveness and achieve targeted lead volumes.
• Optimize campaigns continuously to increase conversions while staying within client budgets.
• Implement A/B tests for advertising copy, landing pages, and targeting where appropriate.
• Build remarketing campaigns using Remarketing Lists for Search Ads (RLSA) and audience lists when applicable.
• Monitor campaigns daily to identify, troubleshoot, and resolve issues promptly.
• Apply demographic, device, and geographic targeting in line with strategy recommendations.
• Stay current on Google Ads platform updates, features, and best practices.
• Follow established standard operating procedures (SOPs) and document optimization changes and their rationale.
• Maintain budget utilization within 5% of targets and resolve or escalate issues within 24 hours.
• Run appropriate A/B tests and document findings to guide future optimization.

Google Business Profile and Local SEO Management

• Set up, claim, and optimize Google Business Profile (GBP) listings for new and existing clients.
• Maintain accurate and complete business information, including service areas, operating hours, photos, and services.
• Create and publish regular GBP posts aligned with seasonal campaigns and client promotions.
• Build and manage local citations across directories such as Google, Yelp, Bing Places, and Angi.
• Audit and correct name, address, and phone number (NAP) inconsistencies across citation sources.
• Monitor and respond to Google reviews according to TCMS guidelines.
• Flag negative reviews and escalate them to the client success team when necessary.
• Support review generation through established outreach processes where applicable.
• Identify and resolve listing issues, including duplicate listings, suspended profiles, and incorrect edits.
• Complete citation audits on schedule, correct errors within established timelines, and keep applicable profiles fully optimized.
• Ensure review responses are published within 24–48 hours and that suspensions or critical listing errors are not left unresolved.

Paid Search and Local SEO Analysis and Reporting

• Configure and use Google Analytics goals and funnels to evaluate paid campaign performance.
• Monitor and analyze paid search metrics, including lead volume, cost per lead, conversion rates, and return on advertising spend (ROAS).
• Track local SEO performance indicators, including GBP views, search impressions, direction requests, call clicks, and review ratings.
• Build, maintain, and improve monthly client reports in AgencyAnalytics, covering paid search and local SEO performance.
• Create and maintain dashboards for major metrics across paid and organic local search channels.
• Analyze performance data to identify trends, issues, and opportunities for improvement.
• Provide actionable performance insights and recommendations to the Head of Paid Search.
• Document campaign changes, optimization activities, and their impact on results.
• Proactively flag underperforming campaigns, GBP listings, and accounts that need attention.
• Deliver accurate monthly reports on schedule, keep dashboards up to date, and communicate performance trends and anomalies promptly.

Required Qualifications

• At least 2 years of hands-on experience developing advertising strategies, building Google Search Ads campaigns, and actively managing them.
• Ability to make independent campaign decisions and execute optimizations rather than only following checklists or implementing changes directed by others.
• Google Search Ads individual certification.
• Advanced proficiency in Google Ads Search campaigns.
• Intermediate proficiency in Google Local Service Ads and Bing Ads.
• Intermediate knowledge of Google Business Profile management, local citation management, and review monitoring and response.
• Intermediate experience setting up conversion tracking using Google Tag Manager and WhatConverts.
• Intermediate proficiency with AgencyAnalytics reporting tools.
• Intermediate experience with project management tools such as Monday.com and Slack.
• Basic experience with landing page builders such as Unbounce and WordPress Beaver Builder.
• Strong attention to detail across account setup, campaign management, tracking, and reporting.
• Analytical thinking and the ability to translate paid search and local SEO metrics into practical improvements.
• Problem-solving skills and the ability to investigate issues independently while knowing when to seek assistance.
• Strong time management skills and the ability to manage multiple accounts, tasks, and deadlines.
• Willingness to stay current with advertising platform updates and local SEO best practices.
• Accountability, clear communication, and the ability to provide proactive updates on progress, issues, and recommendations.
• Experience with Google Business Profile management and local SEO execution is strongly preferred.

Preferred Qualifications

• Experience with Google Remarketing and Display Ads.
• Experience using Adalysis for advertising account management.
• Google Analytics individual certification.
• Experience with BrightLocal or similar local SEO and citation management tools.

Compensation and Benefits

• 401(k) plan.
• Health insurance.
• Vision insurance.
• Paid time off (PTO).

Location and Work Arrangement

• This is a remote position offered as full-time or contract employment.
• Candidates must have a fast, reliable wired internet connection with a minimum speed of 25 Mbps.
• An updated computer, quality headset, microphone, and working webcam are required for video calls.
• A quiet, private home office free from distractions is required.
• An Apple operating system device, such as an iMac or MacBook, is preferred.
• Responsibilities may evolve as business needs change.

Equal Employment Opportunity

Tree Care Marketing Solutions is an equal-opportunity employer committed to diversity and inclusion. The company values teams with different nationalities, backgrounds, experiences, identities, abilities, and perspectives and strives to provide an inclusive and supportive workplace where employees can do their best work.