PPC/Paid Social Advertising Manager

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Written by AI from the job title and company, not by madison/miles media, so some details may not match this job. The employer's own page has the real description.

Overview

The PPC/Paid Social Advertising Manager at madison/miles media will play a pivotal role in developing and optimizing paid search and social advertising campaigns to drive traffic and achieve client goals. The successful candidate will leverage data insights to create targeted advertisements, manage budgets, and ensure maximum ROI for diverse clients across various industries. You’ll collaborate closely with cross-functional teams to align campaign strategies with overall marketing objectives while remaining up-to-date with industry trends and techniques to enhance performance.

Job Responsibilities

• Plan, execute, and manage PPC and paid social media campaigns across platforms such as Google Ads, Facebook, and Instagram.
• Conduct keyword research and audience segmentation to enhance campaign targeting and effectiveness.
• Monitor, analyze, and report on campaign performance metrics, making data-driven decisions to optimize existing initiatives.
• Manage budgets efficiently, ensuring effective allocation and maximizing return on investment.
• Collaborate with creative teams to develop compelling ad copies and visuals that adhere to brand guidelines and resonate with target audiences.
• Stay informed about industry trends, algorithm changes, and emerging technologies to continuously improve campaign strategies.
• Test and implement new tools and techniques to optimize campaigns for better performance.
• Provide training and support to junior staff on PPC and paid social best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in PPC and paid social media advertising.
• Strong proficiency in analytics tools (e.g., Google Analytics, Facebook Analytics) and ad management platforms.
• Demonstrated ability to manage budgets and optimize ad spend effectively.
• Excellent analytical skills with the ability to interpret data and trends.
• Strong verbal and written communication skills to convey complex strategies clearly.
• Experience with A/B testing and conversion rate optimization strategies.

Technologies & Tools

The ideal candidate will be proficient with various technologies and tools essential for managing PPC and social advertising campaigns. Key platforms include Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, Ahrefs, and relevant analytics tools such as Google Analytics and HubSpot. Familiarity with marketing automation tools and content management systems (CMS) is also beneficial for integrated digital marketing efforts.

Ideal Candidates

Ideal candidates for the PPC/Paid Social Advertising Manager position should possess a strategic mindset combined with creativity, allowing them to innovate while making data-driven decisions. They will demonstrate strong organizational skills, thrive in a fast-paced environment, and manage multiple projects simultaneously. Excellent interpersonal skills are essential to foster collaborative relationships with team members and clients, and a passion for staying ahead of digital marketing trends will further enhance their effectiveness in this role.