Principal Email Marketing Manager (Viator) Remote

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Job Overview

The Principal Email Marketing Manager at Viator will spearhead the development and execution of innovative email marketing strategies that enhance customer engagement and drive revenue growth. This role involves analyzing customer data to optimize campaign performance, collaborating with cross-functional teams to align marketing efforts, and leading a team of marketing professionals to execute high-impact campaigns. The ideal candidate will combine strategic vision with hands-on experience, ensuring that all email communications reflect Viator's brand ethos and resonate with our target audience effectively.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies that enhance customer acquisition and retention.
• Lead the planning, implementation, testing, and optimization of email campaigns to maximize engagement and conversion rates.
• Analyze customer behavior and campaign performance metrics to refine strategies and report on key performance indicators (KPIs).
• Manage end-to-end email marketing calendar, ensuring timely delivery of segmented campaigns aligned with overall marketing objectives.
• Collaborate with product, design, and content teams to create compelling email content that aligns with the brand’s tone and strategy.
• Oversee A/B testing to determine best practices for subject lines, content, and calls to action.
• Mentor and manage the email marketing team, fostering an environment of continuous learning and improvement.
• Stay abreast of industry trends and competitor activities to ensure Viator remains at the forefront of email marketing excellence.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in email marketing with 3+ years in a managerial role.
• Proven experience in developing successful email marketing strategies that have driven revenue growth.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• In-depth knowledge of email marketing platforms and tools, such as Marketo, Salesforce Marketing Cloud, or similar.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work collaboratively across departments and lead a team effectively.

Technologies & Tools

This position requires proficiency in various email marketing platforms, analytics tools, and customer relationship management software. Familiarity with tools such as Adobe Creative Suite for design, Google Analytics for performance tracking, and database management systems for audience segmentation and targeting will be essential for successful execution of marketing strategies.

Ideal Candidates

The ideal candidates for the Principal Email Marketing Manager position are those who possess a blend of strategic thinking and practical execution skills. They thrive in fast-paced environments and are passionate about leveraging data to drive decisions. Strong leadership qualities, creativity, and the ability to adapt to changing priorities are essential characteristics. A collaborative spirit and capability to inspire a team, along with a strong understanding of customer-centric marketing, set these candidates apart as perfect fits for Viator.