Principal Marketing Operations Manager (Remote Eligible)

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Written by AI from the job title and company, not by Smartsheet, so some details may not match this job. The employer's own page has the real description.

Overview

The Principal Marketing Operations Manager at Smartsheet will play a critical role in driving marketing efficiency and effectiveness across the organization. This position entails leading the marketing operations team to optimize processes, manage marketing technologies, and ensure that data is leveraged for impactful decision-making. In this remote-eligible role, the ideal candidate will be responsible for developing and implementing marketing strategies that align with organizational goals while fostering collaboration across various teams to enhance overall performance.

Job Responsibilities

• Lead the marketing operations function, overseeing the strategy, development, and execution of processes and systems that support marketing efforts.
• Design and implement marketing automation workflows to enhance campaign effectiveness and improve lead management.
• Manage the marketing technology stack, including CRM, analytics, and marketing automation tools, ensuring integration and optimal utilization.
• Analyze data to drive insights for strategy adjustments and performance optimization.
• Collaborate with cross-functional teams to refine targeting, messaging, and go-to-market strategies based on customer insights and market trends.
• Provide leadership and mentorship to the marketing operations team, promoting a culture of continuous improvement and high performance.
• Develop and maintain reporting dashboards to quantify marketing performance and improve ROI analysis.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree is preferred.
• A minimum of 8 years of experience in marketing operations, with at least 5 years in a managerial capacity.
• Proven experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with a data-driven mindset to foster decision-making.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Exceptional leadership and communication skills, with the ability to collaborate effectively across teams.

Technologies & Tools

The Principal Marketing Operations Manager will utilize a variety of technologies and tools to enhance marketing efficiency and effectiveness. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, analytics tools to assess campaign performance (e.g., Google Analytics), and project management software (e.g., Asana, Trello) to facilitate collaboration and workflow management.

Ideal Candidates

Ideal candidates for the Principal Marketing Operations Manager position will possess a blend of strategic thinking and a hands-on approach to marketing operations. They should be results-oriented individuals who are adept at working in a fast-paced environment and have strong problem-solving skills. Moreover, they will thrive in collaborative settings, possess an innovative mindset, and demonstrate the ability to influence and drive change within the organization. A passion for marketing technologies and a commitment to leveraging data for strategic decisions will further set them apart.