Principle Account Based Marketing Manager (Remote, United States)

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Written by AI from the job title and company, not by Dynatrace, so some details may not match this job. The employer's own page has the real description.

Overview

As a Principal Account Based Marketing Manager at Dynatrace, you will be responsible for developing and executing innovative account-based marketing strategies focused on high-value target accounts. Your role will encompass collaboration with cross-functional teams including sales, product marketing, and demand generation to deliver tailored marketing initiatives that directly support our growth objectives. By utilizing data-driven insights and customer engagement tactics, you will ensure our marketing efforts drive measurable impact, enhance customer relationships, and ultimately contribute to the overall success of Dynatrace.

Job Responsibilities

• Develop and implement a comprehensive account-based marketing strategy that aligns with business objectives.
• Collaborate with sales teams to identify high-value target accounts and tailor marketing programs accordingly.
• Design and execute personalized marketing campaigns for targeted accounts, utilizing various channels including email, social media, and events.
• Measure and analyze the effectiveness of account-based marketing initiatives to optimize campaign performance and ROI.
• Conduct market research to understand the unique challenges and needs of target accounts, developing insights to inform marketing efforts.
• Work closely with content teams to create engaging and relevant materials that resonate with target audiences.
• Develop strong relationships with key stakeholders within target accounts to enhance engagement and drive brand loyalty.
• Present findings, strategies, and results to senior leadership to inform ongoing marketing efforts and strategic direction.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in account-based marketing, demand generation, or related fields.
• Proven track record of successfully executing account-based marketing campaigns for complex B2B environments.
• Strong analytical skills with the ability to interpret data and analytics to drive decision-making and marketing strategies.
• Excellent written and verbal communication skills, with a talent for storytelling that engages a corporate audience.
• Ability to work effectively in a fast-paced, remote work environment, managing multiple projects and priorities.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Technologies & Tools

The Principal Account Based Marketing Manager will utilize various technologies and tools to implement and monitor marketing initiatives. Essential software includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and data analytics tools to interpret campaign performance metrics. Familiarity with social media management tools and email marketing solutions is also advantageous.

Ideal Candidates

Ideal candidates for this role will possess a strategic mindset paired with a strong operational ability to execute multi-channel marketing campaigns. They will be innovative thinkers, with a passion for customer engagement and a commitment to achieving results. Being highly collaborative and adaptable in a remote work environment is crucial, as well as demonstrating strong leadership and influencing skills to engage with cross-functional teams and stakeholders. A focus on continuous learning and staying ahead of marketing trends will also distinguish successful candidates.