Product Marketing Manager, Channel & Ecosystem

About this kind of role

What a Product Marketing Manager, Channel & Ecosystem usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing programs to drive sales and adoption of a product through channel partners and within an ecosystem of related products or services. This role focuses on enabling partners with the resources and training they need to effectively sell and market the product, as well as identifying and nurturing relationships with key ecosystem players. Activities often include creating marketing collateral, conducting partner webinars, and measuring the effectiveness of channel marketing campaigns. They also analyze market trends and competitor activities to inform product marketing strategies.

Tools and skills: Proficiency in marketing automation platforms, CRM software, content management systems, and strong analytical skills are generally required, alongside excellent communication, presentation, and project management abilities.

Good fit for: Individuals with experience in both product marketing and channel management, who enjoy collaborating with partners and building relationships, are detail-oriented, and possess a data-driven approach to marketing.