Product Marketing Manager, Commercial (US Based Remote)

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Job Overview

The Product Marketing Manager, Commercial at Torus will play a crucial role in driving market awareness and adoption of our innovative products. This position requires you to collaborate closely with cross-functional teams, including Product Management, Sales, and Customer Success, to develop and implement effective marketing strategies that align with our business goals. You will be responsible for conducting market research, defining product positioning, and creating compelling marketing collateral that resonates with our target audience. This role demands a strategic mindset, creativity, and a strong analytical approach to ensure the successful launch and promotion of products in a competitive market.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that enhance market presence and drive sales growth.
• Conduct in-depth market research to understand customer needs, competitive landscapes, and industry trends.
• Collaborate with product management to create clear product positioning and messaging that effectively communicates unique value propositions.
• Create and maintain sales enablement tools, including presentations, brochures, and product data sheets.
• Manage product launches, ensuring successful coordination and execution of marketing campaigns.
• Analyze marketing performance metrics and adjust campaigns accordingly to optimize effectiveness.
• Coordinate with the Sales team to provide ongoing support and strategic guidance for customer engagement.
• Organize and host product training and presentations for internal teams and external stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in the technology or software industry.
• Strong understanding of marketing principles, product lifecycle, and go-to-market strategies.
• Proficient in data analytics tools and methodologies, with the ability to interpret and leverage data for decision-making.
• Exceptional written and verbal communication skills, with experience in crafting narratives for diverse audiences.
• Demonstrated ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
• Familiarity with digital marketing channels and tools.

Technologies & Tools

The Product Marketing Manager will leverage various technologies and tools to perform their duties effectively. Key tools include CRM systems (such as Salesforce), marketing automation platforms (like HubSpot), analytics software (such as Google Analytics), and social media management tools. Familiarity with collaboration platforms (like Slack and Microsoft Teams) is essential to ensure effective communication across departments.

Ideal Candidates

Ideal candidates for the Product Marketing Manager, Commercial position will possess a blend of strategic thinking, creativity, and analytical prowess. They should have a passion for technology and a deep understanding of customer needs and market dynamics. Strong interpersonal skills combined with the ability to influence cross-functional teams will ensure success in this role. A proactive and adaptable mindset is essential for thriving in a fast-paced and constantly evolving environment at Torus.